Social Media Marketing Interview Questions
Preparing for the Social Media Job Interview? Looking for an exhaustive list of Social Media Marketing Interview Questions? This list of 21 such questions should surely help you to prepare yourself thoroughly before the D-day. In addition to this, the answers which we have shared will give you an idea, what the hiring managers are expecting out of you! This list will cover not just social media interview questions for freshers but also for the experienced Social Media Managers. So, let’s begin with the knowledge-based Social Media Marketing Interview questions first:
Knowledge-based Social Media Marketing Interview Questions
Following nine Social Media Marketing Interview Questions are very important:
What is the Social Media Marketing?
Social Media Marketing is the process of understanding the needs, wants and desires of customers and satisfying the same profitably using Social Media Marketing Channels like Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Both organic and inorganic approaches are required in an effective Social Media Strategy. Organic methods include ways to grow your Social Media Channels and sharing content without spending any money while Inorganic methods include ways to grow your business using Social Media using paid ads like Facebook Ads, Twitter Ads, LinkedIn Ads etc.
How does Facebook Algorithm work? Is Edgerank still valid?
First of all, Facebook Edgerank is no longer valid now. Facebook stopped using it from 2011 onward. Currently, as of 2018, there are mainly four elements (as revealed by an Article on Forbes) which are most important in Facebook Algorithm for Newsfeed prioritization, which are:
- People sharing a link over Messenger
- Commenting on or liking a person’s photo or status updates
- Multiple replies to a status update or photo = more likely to see again
- Meaningful interactions – this doesn’t mean ‘like if you agree’ – they’re totally the opposite in fact (it’s outlawed!)
Which KPIs to use in Social Media reports?
Ideally, KPIs should be linked with the business goals and objectives. Some of the important KPIs which should be used in a Social Media report are:
- Web Traffic, Leads and Sales via Social Media
- Number of Fans/Followers
- Number of Brand Mentions
- Number of Likes, Comments, and Shares
How do you measure the effectiveness of your Social Media campaigns?
With this question, they want to evaluate how structured is your approach towards Social Media Marketing? Here’s a four-step approach to measure the effectiveness of Social Media Campaigns:
- Determine your Social Media Goals
- Develop Metrics to measure these Goals
- Measure the Results
- Adjust and Repeat
What are the elements of a Viral Video?
There is no real secret sauce for creating Viral Videos. It is a kind of ticking all the boxes right and then hoping for the video to go viral. And here is the list you need to tick all the time:
- Understand your Audience in terms of their likes, dislikes, emotional attractions, culture, etc.
- Make the first 20 seconds of your video compelling enough for the audience to stick through.
- Your video should be short and to-the-point.
- Use an ATTENTION-grabbing title to draw the audience in.
- Seed your video to the influencers, so that they can share it with their network, and from where it can go viral.
- Have a compelling reason in your video for the audience to SHARE your video.
How to measure Social Media ROI (Return On Investment)?
There can be multiple goals to achieve from Social Media, like to generate leads and sales, to create brand awareness and to resolve customer complaints and queries.
So, the first thing to do is to set up SMART Social Media Goals. This means that it is must, to set a numeric value for each of the goals.
For example, some of SMART goals can be: Increase leads by 10% in 1 month, Increase Social Media Impressions by 15% (to measure Reach) in 2 months, speeding up the first response time to social media queries to under 5 minutes in 1 month.
Depending upon these goals, choose suitable metrics to measure. For example, for the above goals, the suitable metrics respectively can be Number of Leads, Facebook Impressions and Time to Respond. Some additional common Social Media metrics are Engagement (Likes, Comments, Shares, Retweets, Favourites etc.), Website Traffic via Social Media, Sign-ups and Conversions and Revenue.
What are the best practices on Twitter?
Some of the best practices to use Twitter effectively for Business are:
Keep your Tweet short and to-the-point
Although the Tweet character limit has been increased to 280 from 140 earlier, still it is advisable to keep it as short as possible as it makes a better impact.
Use Rich Media in your Tweets
Always try to use rich media like Images, GIFs or Videos in your Tweets as this enhances the overall impact of your messages. Twitter allows up to four photos to be added to a single Tweet.
Use Relevant Hashtags
Twitter is the platform which pioneered the use of hashtags on Social Media. And it remains a very popular feature on Twitter to follow latest trends around the world or to search relevant content related to one’s interest area. So, always use relevant hashtags in your Tweets, but never more than two! That is what Twitter recommends.
Ask Questions and Run Polls
Asking questions is an excellent way to elicit a response from the users. Running polls on Twitter is another great way to attract a large number of users to take action and engage with your Tweets.
Engage Actively with Users
‘Retweet’ and ‘Favourite’ interesting tweets of your followers (which are relevant to rest of your followers like appreciation about your product/brand), reply to the queries of users quickly and resolve them publically, this helps amplify positivity about your company and that you care for your customers.
How will you boost Social Media reach?
Some of the best ways to boost Social Media Reach are:
Post evergreen content
Share useful and evergreen content published on your website to different Social Media channels on a consistent basis. Evergreen content can be “How-To” Blog Posts, “Listicles”, “Instructional Videos” etc.
Use Native Tools
Use native social media tools to post updates and avoid third-party tools because third-party tools decrease the reach of your posts, while native tools increase the reach.
Buy Targeted Social Media Ads
Organic reach has reduced a lot in recent years on all the Social Media Channels, especially on Facebook, which used to provide loads of reach to brands organically in the earlier years. So, it has become almost a must to run targeted Social Media Ads to generate website traffic or leads. If optimised well, one can get an excellent ROI out of Social Media Ads.
Engage and Interact with Fans
Engagement is a very crucial parameter in algorithms of all the Social Media channels wherein they decide which posts t0 show to the newsfeeds or timelines or homepages of users on these respective channels.
If you reply to the comments of the users quickly, turning them into multiple comments or conversations, these channels will show your post to more number of users organically. So, it is very important to engage and interact with fans on your Social Media posts.
How do you choose Social Media Channel(s) for a Business?
One of the best ways to do this is to make an audience search on different Social Media channels related to your target customers. For example, if our business is Gym exclusively for Women in South Delhi and my target customers’ profile is Gender Female, Age 21-35 years, Located in South Delhi, Interested in Gym, then we can open Ads Managers on Facebook, Twitter, LinkedIn and Instagram and see how much target audience is available on each of these platforms. If there are a sufficient number of target audience available, we can choose those particular Social Media Channel(s) for our Business.
Generic Social Media Marketing Interview Questions
Here are the four generic Social Media Marketing Interview Questions which can be asked to anyone:
Why are you Interested in Social Media Industry?
You can impress the interviewer by sharing an interesting story about how you got interested in Social Media, how you have learned new skills and grown in your Career. Don’t forget to show your passion while answering this question. You may also share that the dynamic nature of Social Media Industry is what attracts you!
How well are we doing compared to our Competitors on Social Media?
Thoroughly analyze all the major competitors of the company where you applied for the job. Note down all the important numbers like Fans and followers, Social Media Post Frequency, communication style, first response time, the way of handling complaints, number of promoted posts etc. Then compare these numbers with the number of Company you have applied to. This will give you a fair amount of Idea that how is it performing compared to its Competitors.
How do you keep yourself updated with latest Social Media developments?
Tell them about the top Social Media blogs which you follow. In case you don’t follow any, it is time that you do. Reason being that you can stay on top of the Social Media game only if you read latest blog posts published on top Social Media Blogs. They keep you updated about latest developments, changes as well as new tips and tricks to optimize your Social Media Campaigns.
What was your least successful Social Media campaign? What did you learn?
With this question, they want to understand how well you recovered from your failure. Did you learn from your failure or not. This is a good opportunity to tell them how you launched a particular campaign, but although it did not go as well as you thought, you learned some lessons from it, which you applied in your next campaign, and which was highly successful. You have to tell a convincing story here to make it look promising enough.
Social Media Marketing Interview Questions for Freshers
Here are three important Social Media Interview Questions for freshers:
How will you increase Website Traffic using Social Media?
This can be done effectively in three ways:
- Share Website Content and Blog Posts on Social Media
- When users ask queries, refer them to relevant links on the website
- Use Call-to-Action followed by relevant website link
Which are the top Social Media Tools to consider
- Sprout Social
How will you plan the content for various Social Media channels?
Social Media content should be such that can engage your target audience. So, create a content calendar spread into days, weeks and months. Ideally, you should create a content calendar for the whole year. You should add important holidays, special days etc., when you will wish your customers. You can create content themes like Motivational, Informative, Infotainment, Promotional etc. and then divide that across different days. This helps you create a lot of valuable content and at the same time keeps your audience hooked.
What are the Social Media tactics to generate leads?
Some of the effective ways to generate leads using Social Media are:
- Run Social Media Contests with a luring Giveaway. Make it compulsory for participants to enter their basic details (name, email, phone etc.). If the Giveaway is valuable, people will have no hesitation in sharing their basic details.
- Run Social Media Ads to generate targeted Leads. You can run Ads to lead users to a particular Landing Page, wherein they will have to fill up their basic details to register or to download some gated content.
- Share Gated Content on Social Media Posts wherein Users have to share their basic details to download the PDFs, Whitepapers, eBooks etc.
- Run YouTube Live Webinars and make it compulsory for users to register with their basic details to attend the same.
Advance Level Social Media Marketing Interview Questions
Here are the three advance level Social Media Marketing Interview Questions:
How to create a Social Media Strategy?
Here are steps to create an effective Social Media Strategy:
Define Social Media Goals and align them with your Business Goals.
For example, Increasing Brand Awareness is one of the Business Goals and you can create a Social Media Goal in alignment with it, like increase impressions by 25% on Facebook, Twitter and LinkedIn in 3 months.
Now define the tactics to achieve those Social Media goals.
For example, to increase impressions by 25% on Facebook, Twitter and LinkedIn, you will have to increase the frequency of relevant content, increase engagement as well as run Ads on all these platforms!
Delicate responsibilities and set up deadlines
Next delicate different Social Media tasks like copywriting, videos creation, graphic design, Social Media Ads optimisation, Social Media Reporting, etc. to different people in your Team and set up deadlines to complete different tasks. Everyone should work together like a machinery to achieve the goals.
Rinse and Repeat
Measure the results from time-t0-time like Daily, Weekly, Monthly, Quarterly and Yearly. Amplify what is working well. Tweak what is not working well.
Have you ever handled Online Reputation Crisis? How did you manage it?
With this question, they want to check, how well you can cope up with emergency situations at work. Any company can face a crisis in this digital age. Online reputation management has become a crucial component of any Social Media Manager’s job.
It is not recommended to invent any story just to tell them that you have handled such a situation, but if you actually have handled, then for sure tell them in detail that how such a situation occurred, how soon you jumped into action to control the situation and what steps you took to control it, and finally what was the outcome, i.e. whether you were able to control it or not. And what was the after effect of all this exercise, did you plug in the loopholes so that such a situation would not occur again.
What is your approach to allocating budget for Social Media marketing?
There are mainly three components of budget allocation for Social Media Marketing. You can tell how do you divide budget (percentage wise) among these:
- Salaries of Employees and/or Money paid to Agencies
- Money paid for Subscriptions of different Social Media Tools
- Money spent on Social Media Ads
Hope you found this exhaustive list of Social Media Marketing Interview Questions helpful. It is all about preparing well and feeling confident that helps you to crack the interview. So, go through this again if required, do a rehearsal, feel confident and you will crack the interview for sure! All the best! In case you have any queries to ask us, please ask in the comment box below.