The trends today reflect that an individual’s life circumferences around social media in some form or the other. Whether it is related to personal aspect or it pertains to professional front, it is evident that social media has become an indispensable part. This is evident which can be reflected through the evolving social media marketing trends in India. Let us have a look at the revolution of social media in India.
According to the media reports, the eMarketers have forecasted that the number of social media users in India will surpass the previous record which is 127 million users in 2013 end and is likely to reach close to 283 million users by 2017. Interestingly, as much as 75% of Indians who are highly active on social media majorly rely on Facebook, Twitter and YouTube to connect with their friends, relatives, colleagues via live-chats, status updates, posting of images and sharing videos almost every now and then. The reports also substantiate that an Indian on an average spends close to 30 minutes every day on different social media networking sites.
This purely indicates that social media has a huge potential to tap and reap the benefits from. Thus, there is a huge potential to leverage upon social media as a means not only to reach out to the masses but also to cash upon this lucrative opportunity from the point of view of earning income. Owing to this reason, plenty of social media marketing training institutes have been set-up in most parts of the country.
Having said that, let’s have a look at the social media course trends worldwide over a period of 5 years.
The statistical graph below highlights the trends search terms of social media courses and social media training in India since January 2009.
So, here is a list of top 20 social media training institutes in India, (absolutely in no particular order) that will act as the perfect platform to understand and help you to make your presence felt in the social media world:
Digital Vidya has been acknowledged as the pioneering institution that launched India’s most popular Social Media Marketing Course. A 5-year old digital marketing training company, Digital Vidya is based in Delhi and is profoundly known across major parts of Asia for providing hands-on experience to sales & marketing professionals, entrepreneurs, CXO’s and students, to provide both diploma as well as professional courses. All the courses offered by Digital Vidya are in exclusive association with Vskills which is a Government of India initiative.
Digital Vidya is actively involved in conducting webinars for not only corporate entities but also for academic institutions, at regular intervals. Not only this, the digital marketing pioneers and industry experts conduct customized in-house corporate trainings that cater to several avenues of digital marketing.
Having spread its presence across Asia, Digital Vidya has added a feather to its cap by partnering with Google India to train Google partner agencies. Digital Vidya’s highly skilled, dedicated and experienced hard-core professionals form the major part, in terms of the list of Google certified trainers.
Established lately in the year 2012, Digital Academy India is yet another leading digital marketing training platform based in Delhi. With its widespread reach across the country, as many as 5,000 individuals have benefitted from the online marketing programmes. Besides this, under the Google’s Engage Programme offered by Digital Academy India, more than 400 digital marketing agencies have been trained through the Certification Program in Digital Marketing (CPDM) and Advanced Program in Digital Marketing (APDM).
NIIT Imperia operates under the purview of NIIT. All the programmes offered are in association with premier management educational institutions. Amongst several programmes offered at NIIT Imperia, Gurgaon, the following programmes cater to the social media marketing industry:
– Advanced Programme in Digital Marketing
– Advanced Online Advertising Programme
– Advanced Programme in Social Media Marketing
– Advanced Programme in Search engine Optimization
Edukart is one of the leading distance education companies prevailing in the capital city of India, Delhi. It readily offers a six-month online digital marketing course. The prime objective of pursuing this course is to learn the practical concepts of how to effectively leverage upon online marketing techniques and reach out to the internet audience. This course is certified by the Internet and Mobile Association of India (IAMAI).
With a view to equip the professionals with exhaustive trainings in several domains revolving around digital marketing concept, the Internet and Mobile Association of India (IAMAI) offers plenty of courses from its social media training course institutes based in Mumbai and Delhi. The short term duration courses range from subjects like essentials of e-commerce, to broader domains like search engine marketing (SEM) to mobile marketing and much more.
Internet & Mobile Research Institute (IMRI)
The Internet & Mobile Research Institute (IMRI) is acclaimed as world’s first and the only digital media experiential learning centre. IMRI is renowned for providing customized and interactive digital media and analytics training programme. The various courses offered by IMRI which is based in Bangalore are:
– Web & graphics design
– Online Marketing
– Web technology
– Analytics and measurements
Set-up in the year February 2011, Webnext Solutions is based in Lucknow, Uttar Pradesh and aspires to be the complete one-stop solution for all the digital marketing needs. Certified industry experts hailing from Google, Microsoft, Yahoo and NIIT Imperia provide trainings on SEO, SEM, SMM, PPC, Internet Marketing as well as complete Digital Marketing course.
A digital marketing learning centre viz. Learning Catalyst conducts various trainings pertaining to popular digital marketing domains i.e. SEM, SEO, SMM and a six-week integrated digital marketing programme. All these programmes are primarily focused towards individuals belonging to marketing, designing and technical backgrounds and are offered at 7 cities viz. Mumbai, Delhi, Pune, Ahmedabad, Bangalore, Chennai and Hyderabad.
Soch is the Hindi word for ‘thought’. Digital Soch thus implies directing the thought towards new-age digital marketing so as to comply with the norms of the changing business world. Keeping this thought in mind and to empower individuals in several domains of social and digital media marketing, Digital Soch a digital marketing educational institution came into being in Mumbai. The course structure is something different from the contemporaries. Herein, equal weightage will be given to theoretical as much as is given to practical concepts in various courses including Digital Marketing Bootcamp, Email marketing, SEO, PPC, SMO, Google Analytics and much more.
As the name outrightly suggests, Digital Success based in Mumbai and Bangalore is one such digital media training platform that incorporates training programmes so as to ensure good ranking and search engine visibility on major search engines like Google as well as mark substantial presence on several social media websites. After attending training sessions on getting Social Media Marketing, SEM, SEO, Content Marketing, Affiliate Marketing as well as Web Copywriting, the participants will get acquainted with the requisite skills to outshine and perform well in these particular domains.
With over 5 years of presence in the digital marketing training fraternity, Operating Media has been into the league of digital marketing training providers and is based in both major cities of Mumbai and New Delhi. SEO, SMO, PPC and Google Analytics are the major modules in which training is rendered to the aspiring digital marketers, who wish to make a mark in any of these domains.
Going by the name, WebSense ensures deliverability of such course content that covers the following five senses of internet marketing for professionals and students to excel in the internet space:
– Digital marketing sense
– Social media sense
– Search engine sense
– E-commerce sense
– Mobile marketing sense
This social media training course institute is based in Pune.
If you wish to build and develop core competencies so as to execute successful result oriented digital marketing strategies, then Web Marketing Academy based in Bangalore is the place that will make you stand out. The hands-on training in social media, web analytics, web marketing management, SEO and PPC offered at Web Marketing Academy enables the trained digital marketers to reach out to the potential customers through latest web and digital marketing strategies.
Operated and managed by industry experts hailing from different spheres of Digital Marketing, School of Digital Marketing is based in Pune and is conceptualized to put forth the best training in digital marketing, SEO, SEM, Double Click, and Email Marketing modules.
Another digital media marketing organization that caters to the needs of corporate entities, sales and marketing managers, CEO’s, students and other business professionals is EchoVME. The basic conceptualization is to empower participants such that they turn into social and digital media marketing experts. The institute primarily offers certificate courses that capture the concepts viz. Google Adwords, PPC, SEO, social media marketing programme, digital media training and the like. This social media training course institute is based in Chennai.
Based in Hyderabad, Digital Nest is that platform that allures aspiring digital marketers to perch on their real time job oriented Digital Marketing certification courses thus guarantying assured results. The tailor-made courses are designed in such a way that they match well with the contemporary industry norms ad requirements.
To showcase the love for digital marketing services, tools, techniques so as to flourish in the online and digital/multi-channel marketing spheres, Digital Love puts forth SEM, SMM, SEO trainings amongst other modules, which is headquartered at Bangalore.
Associated with fashion-oriented courses, Pearl Academy has launched the professional programme in Digital Marketing & Internet Retail that kicked off in August 2014. Looking at the ever growing demand in social media and digital marketing industry, this course came up as an initiative. The attendees will take along in-depth informative knowledge on domains viz. e-commerce Business Strategy, Digital Marketing including SEO, SMM, Affiliate Marketing, Web Analytics, Customer Relationship Management and Entrepreneurship.
Established in the year 2010, Avagmah is yet another online education company prevailing in the Bangalore city, India which is growing at a rapid pace. This institution lays down strong foundations for digital marketing management thus paving way to explore further disciplines viz. Social Media Marketing, Email Marketing, Content Marketing, SEO, SEM and SMM.
There is a plethora of options to choose from to excel in the field of social media marketing and make a mark in the specific domain, accordingly. However, it is essential to make a wise choice and select the best social media training course institute to experience a steady growth. So, which one will you opt for? Drop in your views and suggestions in the comments section.
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