What is Digital Marketing Strategy?
With Digital Marketing Strategy, you create a series of actions that are going to help you achieve your objectives with the help of online marketing techniques such as PPC, SEO, Content Marketing, Web Analytics, Email Marketing, and Social Media Marketing.
Without a Digital Marketing Strategy, you cannot take advantage of the growing opportunities in the online industry. To get the best out of digital marketing, one needs a strategy to bring in all the elements together in the right proportion.
How Will an Effective Digital Strategy Help You?
It will ensure that you take the right decisions to make a company successful online.
A digital marketing strategy framework will help you give logical sequence to follow and ensure inclusion of all key areas of strategy development and implementation.
Digital Marketing Strategy Tips
Many marketers fail to deliver a good experience via mobile and this leads to downgrading their businesses. You are only hurting your brand if you don’t have a mobile-friendly experience. You can check the mobile-readiness of your site by checking out Google’s mobile-friendly test.
Don’t Annoy your Clients
The attention span of humans is less than 2.8 seconds. Therefore, if you wish to attract and keep customers, keep your engagement simple and add value to your offerings.
Monitor what your customers are doing and talking about and engage with them when they are ready.
Engagement Should be Easy and Obvious
Your customers should immediately see and understand what is expected of them when you are providing them with information, asking for a sign-up or promoting a product.
With an effective digital marketing strategy, you will be to engage customers easily. You should have an extremely easy to find and complete a call to action button or CTA.
Here’s a visual representation of digital marketing strategy that will help you boost your Return on Investment (ROI). You will need to customize this digital marketing strategy example to suit your goals.
Originally Published at Digital Vidya Blog