Digital Vidya: What is it?
Digital Vidya, Asia’s leading digital marketing training companies, was started in 2009 as a self-funded company by IIT-Delhi alumni and serial entrepreneurs, Pradeep Chopra, and Kapil Nakra. Based in New Delhi, India, the giant digital marketing training company
Based in New Delhi, India, the giant digital marketing training company has contributed to the success of over 12,500 professionals representing 6200 organizations across 25 countries through 750+ digital marketing training programs (as of April 2016). Well, these numbers are definitely continuing to become bigger and better!
Being partnered with the Government of India in support of the Vskills certification and testing program, Digital Vidya trains Google’s and Microsoft’s partners in India.
How did it start?
The two IIT Delhi pass-outs had been working together since 2000, having realized the power of digital media via the sale of an earlier venture using SEO (Search Engine Optimization). From giving friends informal digital marketing advice, they decided to create a formal training program to spread the knowledge about digital marketing.
In 2015, Digital Vidya acquired Digital Academy India, a competitor founded in August 2012.
Digital Vidya’s Flagship Course: CDMM
The Certified Digital Marketing Course (CDMM) is certified by the Indian government and there is no minimum educational qualification to qualify this course.
Topics covered under CDMM
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- Email Marketing
- Web Analytics
- Inbound Marketing
This online training program will help you learn and understand:
- Search Engine Optimization (SEO) (12 hrs) –how to get a website listed among top search engine results.
- Search Engine Marketing (SEM) (12 hrs)– how to effectively run ads on Search Engines.
- Social Media Marketing (SMM) (15 hrs) – how to build a brand, generate leads & aggregate audience on Social Media.
- E-mail Marketing (12 hrs) – how to effectively build your users lists, deliver e-mails & generate relevant clicks.
- Web Analytics (12 hrs)– how to make business decisions from the metrics available in Digital Media.
- Inbound Marketing (12 hrs) – how to attract as well as convert customers by earning their trust through various techniques such as content marketing.
Who can take it?
We see digitization amalgamating in our day to day life. Need to buy a dress? Shop online. Wish to advertise? Go for Google AdWords ad.
To be honest, anyone and everyone can take up a digital marketing course nowadays. In fact, it has become so important to have digital knowledge because these trends are going to overpower almost everything in the next few months or years.
Benefits of CDMM course to different fields
One of the most sought after skills in any field (media, communication, PR, etc) without the knowledge of digital marketing, you will be left behind in this career.
People from sales profession literary pour in to take up digital marketing course. But why?
- Entry level sales professionals wish to take Digital Marketing as a career.
- Career growth for experienced professionals.
Entrepreneur or Business Owner
Every business owner wants to acquire new customers and this can be done only by growing their Internet user base which is achieved none other by digital medias.
Digital Marketing being one of the best-paid jobs and the most satisfying ones today, it is preferable among students who wish to start their career in this field.
Duration of the course
Being a 3 to 6 months long course, you will learn almost everything about the digital world in Rs 49,900/ + Taxes.
Why should you take Digital Vidya’s Digital Marketing Course?
- An online instructor-led training is implemented
- There is flexibility with choosing training as weekend, weekday or a combination of both
- The certifications offered are recognized by the Government of India, Google, and HubSpot
The only con
- Some find the course a bit pricey.
What Participants at Digital Vidya feel
Sameer Salvi (completed course on 19th April 2015)
“Well, I can confidently say that I have covered and learned all the aspects of Traditional & Digital Marketing, though I will be upgrading my knowledge every time given a chance by my mentors I can confidently stand in a crowd and say that I have been certified by India’s best & Finest Digital marketing Institute…Digital Vidya, which would certainly help me in growing up the ladder in my career & finding new opportunities to be successful.”
Satish Kharabe (Completed course in 2015)
“The fact that Digital Vidya offered fee return offer if not satisfied after first session showed their confidence and was very convincing. As I see it today, after 17 months of taking that decision, I am glad that I chose Digital Vidya as my digital education & career mentor.”
Manu Sankar Das, Digital Marketing professional in the Middle East
“My faith in this mode of learning has only strengthened after attending the CDMM course and now I have enrolled for the Growth Hacking course. This online format transcends geographies, time zones and has been a great source of learning for me. I look forward to attending more such courses with Digital Vidya.”
Upon asking for suggestions, Manu said
“I really enjoyed the sessions and the only change I would like to recommend is to have a few more hands on sessions and more exercises to further strengthen the concepts being taught. Maybe a project at the end of the module where the participants get to apply the learnings from the course.”
Post which Digital Vidya has added 14 special sessions in it’s already 6 major sessions to enhance the understanding of the participants and let them gain experience in the same.
What Industry Experts says about Digital Vidya
Here is a list of top 5 reviews for Digital Vidya…
Sanjay Mehta, Joint CEO, Social Wavelength
“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”
Mahesh Murthy, Founder, Pinstorm
Apurva Chamaria, Head Of Global Brand & Digital Marketing, HCL Tech
Alokedeep Singh, Head E-Commerce, Titan Company Limited
“There is a huge gap in recruiting talented individuals with digital knowledge in Indian Social media industry. Digital Vidya with its training courses have helped bridged the gap, helping individuals to learn basics of digital media marketing.”