1.Company name-Best Buy Twitter Account-@bestbuy Website-bestbuy.com By using Twitter, Best Buy is able to tie all of their marketing pieces of the puzzle together, by posting blog updates, product releases, new promotions/offers, new store location, and more. Not only can Best Buy enthusiasts keep up with updates, but Best Buy is using Twitter as a […]
Continue reading...The Open Graph is simply perfect for Lyst (high-end social shopping platform)
Chris Morton, CEO and founder of Lyst, told that the company’s new app lets users add their latest fashion finds directly to their timeline as well as browse their entire Lyst anthology, comment on it and share it with others. “It is a great way to start a conversation around style or share a wish […]
Continue reading...Yum Brands Inc. case – Rats in KFC / Taco Bell (Branding on You Tube : Ex # 3 Group # 1)
This incident happened during last week of Feb, 2007. Some locals shot a video at a KFC outlet in 331 6th Avenue in Greenwich Village, New York after the store was shut and the footage showed some big sized rats spread all across the outlet and the video hit Youtube and it spread like a […]
Continue reading...TACO BELL – Online Reputation Management
Please watch the following video for the effect bad publicity can have on your brand when you don`t do damage control and monitor your online reputation properly… [youtube=http://www.youtube.com/watch?v=qvLDFtaL5HI&feature=player_embedded] Taco Bell went through the ordeal when it`s brand got 15 minutes of fame on YouTube, but for the wrong reason. Just minutes after the above video […]
Continue reading...HONDA – Online Reputation Management
Honda Product Manager gets caught AstroTurfing (ASTROTURFING : The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf is fake grass; hence the […]
Continue reading...Pepsi I-phone app “before you score” – Online Reputation Management
Date : 22nd October 2009 (http://mashable.com/2009/10/22/pepsi-amp-before-you-score/) The energy drink AMP and its parent company PepsiCo came under fire for launching an iPhone application called “Before You Score.” [youtube=http://www.youtube.com/watch?feature=player_embedded&v=MBcQww5z8Uk] The premise was essentially to help AMP’s target audience – adolescent and young men – “score” with members of the opposite sex, and then share their exploits […]
Continue reading...Coke’s Feel Good ad Goes Viral on Youtube ((Branding on You Tube : Ex # 2 Group # 1)
When we talk about branding and we don’t discuss about Coke, the content is not considered to be complete. Here, we’d talk about a campaign prepared by a production company Landia. If it’s just a television commercial we’re talking about then what’s so special about it? Well, this is just a week old commercial that […]
Continue reading...Pampers – Online reputation Management
Greeting my fellow course mates… My given topic for assignment is ONLINE REPUTATION MANAGEMENT. It is defined as “Online reputation management (ORM) is the act of monitoring search engine result pages or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing […]
Continue reading...Satyamev Jayte – Star Plus (Branding on You Tube : Ex # 1 Group # 1)
Topic : Youtube for branding Branding on Youtube, focuses on one thing at the central. MANAGING THE CHANNEL. It depends upon, how good you can play around themes, color backgrounds and how user friendly you can make your channel. Youtube gives us some great options to leverage upon one’s core competencies, current rage and the […]
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