Working smarter than working harder is the prudent practice inevitable to run successful email marketing campaigns. It helps you optimize your email marketing efficiency.
Email Marketing Tools help marketers work smartly and channelize email campaigns in more result-oriented fashion. Despite being the grand parent of internet marketing, Emails are still reliable if used the right way. As long as you use adept email marketing strategy, you can be assured to hit the mark every time and target your customers.
As an online marketer, I have been using many free email-marketing tools to make successful email marketing strategies over the years. In this post, I would like to share with you an in-depth review of 10 Best Email Marketing Tools that will help your optimize your email campaigns. So, let us delve into that-
10 Best Email Marketing Tools
- You can connect your store with one of MailChimp’s hundreds of e-commerce integrations that help you create more targeted campaigns along with automated follow-ups, and back-in-stock messaging.
- MailChimp lets you know what your customers are purchasing and guides you send better emails to ensure conversions. It includes easy drag and drop feature for creating campaigns that match your style. You can use its email templates to build your own emails. With Mail Chimp, you get flexible designs for brands of any size.
- MailChimp lets marketers enjoy a robust marketing automation as it helps them send their mail to right people at the right time. MailChimp includes powerful automation feature for online sellers that help marketers target customers based on preferences, behavior, and previous sales.
- With MailChimp, you can trigger a series of emails, just with a single API request. To build custom rules for your email campaigns, you can use MailChimp’s built-in segmentation.
- As one of the best tools for Email Marketing, MailChimp helps you with advanced analytics and reporting insights that aid you grow your business in more target-oriented fashion.
Top Email Marketing Features of Mail Chimp are-
- Helps you connect your store with its e-commerce integrations
- Flexible email template designs for brands of any size
- Email Marketing Automation & advance reporting features
- One of the most accurate Email Marketing Analytics Tools
- ActiveTrail includes some of the most exciting email marketing features such as WYSIWYG (what you see is what you get) editor, HTML, image hosting, and plain text emails.
- ActiveTrail ensures extremely high deliverability rates, and it is 100% mobile responsive. Additionally, with ActiveTrail, you get dozens of superbly designed, ready-to-use email templates.
- ActiveTrail includes email automation tools like auto-responders, A/B Testing and triggers. Marketers can use its pre-fabricated lead forms and signup popups to make their email marketing campaigns be more effective.
- ActiveTrail is considered ideal for businesses that need a wide spectrum of features to run their email marketing campaigns but oftentimes lack large subscriber lists.
- You can easily select your email-marketing plan according to the number of contacts you have. Only by spending 7$, you can send unlimited emails to 500 contacts.
- In case, you need to target more customers, there are other offers too such as- in 24$, unlimited emails to 2500 contacts, or in 55$, unlimited emails to 10,000 contacts.
Top email-marketing features of ActiveTrail are-
- ActiveCommerce- the world’s most advanced email marketing tool for e-commerce
- RESTful API technology- a flexible API which is user-intuitive and innovative
- Visual Auto-responder software to automate email campaigns
- Predictive Delivery-which is a groundbreaking development by ActiveTrail founded on their email system’s Big Data capabilities.
- Litmus is going to be the blessing in disguise to channelize most powerful email-marketing campaigns. A highly versatile tool lets you test and track your email marketing campaigns.
- With Litmus, marketers can test and track their emails in traditional web-clients and popular mobile devices such as Android, iPhones and Windows with equal amount of efficiency. Litmus lets you optimize every email for all the devices and apps your subscribers use.
- Marketers can build their email in web-based editor of Litmus to get instant previews in 50+ email clients. It lets you test your emails everywhere and see how your email appears in 50+ apps and devices.
- Use Litmus to test links, subject lines, and images, load time, etc. before you finally send your email. Litmus will help you have the quickest and easiest way to test email campaigns for optimum compatibility.
- Litmus is invaluable to analyze metrics of email marketing campaigns, and it also lets your email be cross-browser friendly. Litmus is not only an email provider, but it is like a web application, which competently works with all the major email providers such as MailChimp, Campaign Monitor, HubSpot, etc.
Top Email Marketing Features of Litmus includes-
- Spam Testing
- Page Testing
- Email Analytics
- Community, etc.
- Message testing feature of Reach Mail lets marketers see a direct performance metrics comparison. You can analyze as many as five individual email marketing campaigns simultaneously through Reach Mail.
- With Reach Mail, you can optimize your email subject line as Reach Mail takes into account different subject lines or content within each of your emails
- Reach Mail is best to determine how any given email performs in comparison to others. Reach Mail lets you test the percentage of your subscriber list that you should use to test your message campaigns.
- Reach Mail offers hundreds of befitting email templates to marketers and additionally, you can ask their designers to custom-design a particular kind of Email template for your email marketing campaign.
- Advanced tracking feature of Reach Mail lets you track who clicked on your links, who opted out and how many users forwarded your mails. This will help you send follow-up emails to users who clicked on your specific links.
Top Email Marketing Features of Reach Mail are-
- One of the best Bulk Email Senders and offers Free Email marketing for life
- Inclusion of every email marketing tool you need for a successful email marketing campaign
- Custom Email Templates, Detailed Reporting, Social Media Sharing, Auto Responders, List Segmentation, Message Testing, Survey Builder etc.
- Email Marketing Analytics Tools
- Active Campaign helps you grow your business with sales automation, marketing automation and automatic follow-ups. This is one of the best alternatives of InfusionSoft for those who wish to have robust marketing & sales automation of InfusionSoft, but also prefer to use tool that is easier to setup and use.
- Active Campaign is more cost-effective compared to other sales & marketing automation tools, and anyhow, it is no way inferior in functionality to any of those tools.
- As an email marketing tool, Active Campaign helps you send newsletters, design persuasive email campaigns, and keep in touch with all your email contacts and customers.
- As one of the top Email Marketing tools Active Campaign will help you stay in touch with your old & new customers in well-automated and conversion-oriented manner.
- Best-in-class contact management features of Active Campaign help you import your existing contacts from a file or another service. With Active Campaign, you can easily view the full history of contacts of all your email-marketing channels on single screen.
Top Email Marketing Features of Active Campaign-
- All in one Marketing Platform- Email Marketing, Marketing Automation and Sales & CRM
- Email Segmentation, Subscription forms, Split testing, Dynamic Content
- Site & Event Tracking, SMS Marketing, Automation Goals
- Contact Automation, Gmail Extensions, Contact & Lead Scoring
- Campaign Monitor is easy-to-use email marketing and automation tool that lets marketers send emails to customers that they cannot ignore.
- Campaign Monitor helps you send personalized email marketing campaigns and additionally, through its Template Builder tool, you can send emails that can be read on all kinds of devices.
- You can use Campaign Monitor to let your emails get displayed appropriately in all email clients as it generates actual screens of your email design in different prevalent email clients such as Gmail, Yahoo, Hotmail, etc.
- By using Campaign Monitor, you can import your own HTML templates that will let you use its integrated template editor to personalize your email content as per your audience-base.
- Campaign Monitor has an absolutely clutter-free interface and you can also copy/paste content directly into it. Setting Auto-Responders in Campaign Editor is also quite easy and additionally, it offers data segmentation to let your mails be received only by intended users.
Top Email Marketing Features of Campaign Monitor-
- Powerful email marketing, & automation
- Contact & Segmentation- To Personalize every message using rich customer data
- Signup Forms- To Grow your email list, and reach a bigger audience
- Analytics to test, track and optimize email marketing campaigns
- Cake Mail is one of the best email marketing tools free for small businesses. It lets you share your message in style by using its best in class templates for which no design chops are necessary.
- Cake Mail offers split A/B testing feature that helps marketers determine ideal mailing list or Spam Assassin so that their emails do not end up in spams.
- Cake Mail also provides Google Integration to Email Marketers to let them view stats on how each email campaign is faring. Along with this, Cake Mail offers advanced contact management.
- Twenty+ default templates of Cake Mail also offers fully customizable options for email campaigns that will let you channelize your email marketing in a well-personalized manner.
- Campaign analysis feature of Cake Mail provide detailed reports about opening, clicking, bouncing, subscribing and unsubscribing rates of your audiences.
- Advanced editing options of Cake Mail are greatly helpful for email savvy users. With its editor, you can easily add, rearrange, and delete sections of your emails such as images, boxes, social medial elements, QR codes, Google Maps etc.
Top Email Marketing Features of Cake Mail are-
- Lets you choose fonts and colors of your choice for your campaigns and then design templates according to that.
- Provides smart templates, advanced contact managements and marketing automations
- Helps you effortlessly maintain your email contact lists.
- As an email marketing tool, Mailjet lets you combine template-based email marketing and transactional email sending in one online app. It is branded as a jet for all your email needs.
- The SMTP server and RESTful API of Mailjet smoothly integrate it with the rest of your apps and additionally, it supports integration of your app in several languages and platforms like Python, PHP, Ruby, Magento, WordPress, etc.
- Mailjet also offers you advantage of its email template designer. It also includes tools to segment lists and personalize email campaigns for your email contacts.
- Mailjet includes an effective A/X testing feature that allows marketer test up to ten different versions of emails before finalizing the one that stands out as the best for their email marketing campaign.
- Mailjet is benefiting in managing email lists, templates, stats, etc. and you can do all this inside its easy to use interface. You may use app’s UUI to create an email campaign, or you may use API integration and a few lines of codes to channelize a formatted email campaign.
Top Email Marketing Features of Mailjet are-
- Intuitive and responsive email template builder “Passport”
- Dedicated deliverability experts, guiding your emails to the inbox
- Optimize email performance with statistics and analytics
- Integration of Mailjet into your existing systems and CRM
- Transaction Email & Email Automation
- Constant Contact Email Marketing helps marketers create professional emails that bring customers to their doors.
- You can scroll through several email design templates and select the one that suits your requirements. Additionally, Constant Contact lets you have options to custom design your own email templates.
- With Constant Contact, you can insert wide assortments of additional features to your email campaigns such as documents, polls, images, videos, links to surveys, etc.
- Constant Contact also lets you import images and text directly into the WYSIWYG editor. It helps you create comprehensive reports of your email campaigns that show details of number of opt-outs, bounces, complaints, click-through and forwards.
- It offers you social-share toolbar and social media buttons for different social profiles like Twitter, Facebook and LinkedIn, which may work wonders in boosting traffics and conversions.
Top Email Marketing Features of Constant Contact are-
- Helps you automatically send the right message at the right time e.g. you may send personalized welcome, birthday, and anniversary emails.
- You may set a series of emails for your contact lists.
- Effective contact management- helps you upload your email list from Excel, Outlook, Gmail, etc.
- Best tools to track the success of email campaigns in real time.
- Customizable templates for professional emails.
- Vertical Response helps you optimize your email marketing campaigns by connecting it to other social profiles like Twitter, Facebook and LinkedIn.
- To ensure optimize conversions, it is must for marketers to past their current audiences and reach out to much wider audiences, and Vertical Response guarantees this for you.
- Building your email advertising drive is quite easy with Vertical Response and if you are not well-aware of HTML coding, you can easily do this by using its email wizard
- There are marketers who wish to build emails, which feature their company’s websites and graphics, and freeform HTML editor of Vertical Response efficiently assists them.
- Uncomplicated text only options are also available for those who do not want to use logos or images. Vertical response aid you send 4000 mails/month to around 300 contacts totally free.
Top Email Marketing Features of Vertical Response-
- Bulk Email Sender
- Helps you create professional emails in minutes.
- Automatically Resized Emails- Assist you create, send, and track emails and social posts that look perfect on every device.
- Best in class Signup forms & Welcome Emails to build your audience.
Some other Email Marketing Tools recommended by Internet Marketers are-
- Exact Target
- Mad Mini
The right email-marketing tool for your business is directly proportional to your company’s specific requirements. No matter which free email-marketing tool you choose to use amongst the given list, it will always be prudent to test everything so you find the one that works best for you.
For the email marketers out there, it is must to have best automation & publishing tools at their fingertips, and over-mentioned tools will help you have an idea about the same. I expect tools given in this article will be useful and help you find a marketing tool to automate your email campaigns, increase conversions and ensure best results.
Wish to be a well trained and certified Email Marketing Expert? Join Digital Vidya’s Email Marketing Course .
Have any questions about email marketing tools then feel free to post them in the comments.
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