With the turn of the decade, the power of the internet has risen to a new level. With that advertisinghas seen a great change.From a time where there were no ads and promotions, to a time where drums & scrolls were used as a means to promote a novel idea.
Then came a time where newspapers and tells had the whole world glued to it. As time went by, advertisements & promotions of goods and services were revolutionized at every stage to a point where your consumer sees the product as you are making it.
With the rise of the tech-savvy millennial population and other internet worshippers, it has become a great opportunity for marketers to gain an audience among this huge chunk of society. All this, by adopting the measure of promotion through Digital Media.
With all this juggling, a new stream opened for Digital Marketing jobs seeker in the advertising game. Pertinent to say that there seems to be absolutely no saturation but only vacancies.
I know you want to jump into the bandwagon of Digital Marketing and perhaps you are curious about the Digital Marketing Jobs opportunities it offers. You may want the best Digital Marketing Jobs out there.
Fair enough! Let’s scroll through the post how to get top Digital Marketing jobs?
What is Digital Marketing?
To answer this question in the simplest terms, Digital Marketing is a technique of promoting good and services of a company by using the internet.
Using social media, instant messaging, apps, digital TV, videos, e-billboards, podcasts and other digital channels and technologies let an organization not only execute but also study their campaigns and strategy to understand which of them worked and which didn’t and all this in real-time.
Traditional Marketing vs. Digital Marketing
You need to understand why you should choose a career in companies that offer Digital Marketing and not go for advertising companies only restricted to Traditional Marketing. To understand this you need to understand all the pros and cons of both types of marketing.
To put it in simple terms Traditional Marketing is everything you saw before the ‘Internet’ exploded, marketing through the means of posters, commercials on TV and radio, referrals, billboards and brochures were and still are the original ways by which companies would promote their goods and services.
This traditional way evolved into a bigger platform that revolutionized marketing forever. Although because it has been in play for a long time, people are still accustomed to traditional marketing and still notice and respond to ads seen on magazines, newspapers or billboards the problem with that is that the ad only reaches the local audiences.
Also, traditional marketing results are not easily measured or cannot be measured at all, you can’t count or measure for sure how many people saw your ad in the paper/magazine or how many people saw the billboard. It is also more costly than digital marketing, you have to opt for many ways in which you have to promote your presence.
Apart for all of the disadvantages mentioned above the biggest one is that there is absolutely no way to interact with the audience, you just sent out information and the only way you can know that the ads reached the people is when people actually buy the product.
Whereas when it comes to Digital Marketing there are no limitations when it comes to showing your presence in front of the world. Digital Marketing, as mentioned above, is a way in which companies promote their products and services by using various tools available through the Internet and the World Wide Web.
These include things like websites, social media mentions, YouTube videos, and banner ads. In short, it is doing Traditional Marketing through the internet. It is suggested that Digital Marketing is a form of inbound marketing where the primary goal of a business is for the customers to find them, they put various “contents” on various online channels for the internet user to find.
Users, on the other hand, find such products by doing an organic online search or a paid search and ultimately find your business on either a social network like YouTube, Instagram or Facebook or by reading content that has been published online such as a blog or an article.
The content on the internet is there forever and hence it is because of this reason the ad companies put out can be seen anywhere and anytime, an infinite number audience sees the ads, they come to know about the company, trust them and ultimately form a relationship with them.
Tip for a Fresher Joining Digital Marketing Jobs
1. Get Some Experience in Advertising
When I say this, I don’t you go out and start making YouTube videos or posting Facebook statuses. Learning to advertise and gaining some real advertising experience from a big brand like AdWord and Facebook Marketing will help you become gain some real knowledge about to make a real ad and will teach you how the algorithm works to target the preferred audience.
You can start off by watching some tutorial videos or reading blogs and then making ads for your family or friend’s businesses and eventually grow as an advertiser.
2. Develop a Habit of Writing & Content Creation
The biggest asset of a Digital Marketer is to be able to write and create content. Marketing, whether traditional or digital, is all about imagination and creativity and the best way to express that creativity is by writing it in the possible lingo.
The more you develop the habit of writing, the more power comes to your words and the more powerful your expression becomes which in turn will make your creativity and your content become a deadly combination.
3. Learning Important Tools
To become a successful Digital Marketer you need to understand one thing, TRENDS CHANGE EVERY MINUTE, hence it is important that you develop a habit of learning throughout your journey.
There are new technologies and trends being created every day and it is vital to keep in pace with all these technologies in order to survive and flourish as a marketer, so keep on learning something new every day. Speaking of learning, just like Islam, there are five main pillars of Digital Marketing that you need to learn:
- Search Engine Optimization (SEO)
- Content Marketing
- Landing Page Optimization
- Graphic Designing
- Web Development
4. Take Up Any Digital Marketing Jobs
I mean it when I say this, take any position you get in a Digital Marketing firm, and the reason for that is, as a beginner you won’t have the knowledge or the expertise that marketer should have and all the textbooks in the world can’t prepare you for what the real world has in store for you.
So in order to reach the top you need to start from the bottom, in the beginning of your career become an apprentice, an intern, a freelancer, a trainee, or work for free if you have to, and all these low positions, in the beginning, will teach you everything you need to know, starting from the very beginning and slowly and steadily making you the master you always wanted to become. This will boost your resume, allow you to make connections and help get bigger and bigger clients.
Having a blog is the best way to build your credibility as a marketer, it is the easiest and the cheapest way to get your content in front of the world.
As the digital platform is growing, it is also becoming much to easier and user-friendly, creating and running a blog is very easy and will allow you to practise SEO, social media, graphic design and all the other tools of marketing. Note that it’s free (extremely cheap in case you decide you buy your domain), your blog will be showcased via Google, and create an eye-catching portfolio.
Salary & Growth in Digital Marketing
Let me not keep you waiting and give you the good news right away, the average salary of a Digital Marketing Manager in India is Rs. 5, 15,438 with Bonus worth Rs 61,412, Commission up to Rs. 60,000 and Profit Sharing worth Rs. 30,000.
So if by now you weren’t convinced maybe this will change your mind.
To give you individual reports of salaries then
- Social Media Marketing Rs 5,35,243
- Online Marketing Rs 6,07,702
- Search Engine Marketing (SEM)Rs 5,86,757
- Search Engine Optimization (SEO), Rs 5,03,828
- Google Analytics 5,71,193
As far as the growth is concerned, an entry-level manager with has a Salary of Rs. 3,06,588 including profit-sharing worth Rs. 19000, and as you develop your skillset and learn new things it will increase up to Rs. 4,51,434 with Rs. 36,999 in profit sharing and Rs. 24,490 in commission.
A middle-level manager will have gained enough experience to handle many projects on his own so his salary will reflect that with Rs, 7, 21,841 including Rs. 75,000 commission and Rs. 60,000 profit sharing. Lastly, an experienced manager has a whopping Rs. 10, 35,348 salaries with Rs. 1, 05,750 in his kitty in profit sharing.
Digitally Marketing Companies
Here are some companies who built themselves using Digital Marketing:
- American Express (AMEX)
In the end, I would like to say that always remember a few tips while starting a Digital Marketing career, these will help you start, grow, reach and remain at the top of the game.
In the beginning, have a professional Email ID, focus on your LinkedIn profile, fill it with recommendations, volunteer works, all the job experiences you have and all the writing or marketing experiences you have, every relevant certificate or honour will boost your profile and attract recruiters and create as many connections as you can.
Apply for all the entry-level Digital Marketing jobs and don’t worry if you don’t possess all the required skills, create accounts and apply from top sites like Indeed, Naukri, Monster Jobs, LinkedIn etc. and with every application send a personalized cover letter highlighting all your qualities, skills and your utmost interest in Digital Marketing jobs.
As you grow in the industry always remember to keep up with the changing trends, keep on learning and always let your imagination fly.