In the seven decades after independence, this country has witnessed its fair share of revolutions. From the Industrial Revolution of the early days to the green revolution of the mid-‘70s and from the IT revolution of the ‘90s to the Communication revolution of the mobile phones industry. This country has seen it all.
The latest revolution, which has taken over the nation like a storm is Digital Marketing in India. It’s not even too hard to feel its presence as everything around us, from our mode of shopping to the entire lifestyle, is getting digitised.
Every revolution, like high tide in an ocean, brings with it its own share of treasures. Every new revolution opens the doors t new avenues of career opportunities and entrepreneurship. One should not miss these opportunities just because of lack of awareness.
Hence, it is now high time that we should get a good hold over this subject and today we will do a detailed analysis of the scope of Digital Marketing in India.
What is Digital Marketing?
Before we jump into the analysis on Digital Marketing future in India, we should first learn what basically digital marketing is. The term comprises of two words “Digital” and “Marketing”. If not going into the technicalities, then simply put, digital is anything that is online. While marketing is the same old technique of increasing the exposure of the product in the market in order to increase its sales.
Hence, digital marketing is a technique to promote products online and increase their exposure to a maximum range of audience. The basic philosophy of marketing remains the same where a customer is a king and you have to work as per the demand of the customers. However, the tools of working change drastically when shifting to the online space.’
The various parameters to judge the performance change and concepts of “Keywords”, “Search Engine Optimization” and “AdWords” have to be learned to excel and make a career in Digital Marketing. Now let’s discuss in detail about Digital Marketing in India and digital marketing future in India.
Scope of Digital Marketing in India
Digital Marketing in India is still very new. With the advent of faster and cheaper internet in the country, the digital world has got a major boost in the number of customers. Many pundits have adjudged that the window for opportunity was very small and the field has already got saturated.
This is far from the truth.
This sector is still in its nascent stage. The various opportunities have still not been tapped due to the lack of awareness among the new generation. People are still enjoying the digital media as a consumer and are not focussing upon the other side of it. The side where a service provider on a digital platform has a huge opportunity to grow with nothing more than a smartphone and a good internet.
Digital Marketing has broken all the stereotypes of marketing techniques and has shed all the barriers of region and logistics to reach the customer. You can today make your product visible to any customer sitting in any corner of this country by using the right digital marketing technique.
Replacing the door to door marketing techniques with the wide online presence is the need of the hour. Every business, big or small, is gradually shifting to the digital platform with even new start-ups being launched only for the digital audience. Hence, the scope of digital marketing in India is very good and still open to exploring.
Having discussed the scope of digital marketing in India, now let’s first have a look at the present
status of digital marketing in India.
Present Status of Digital Marketing in India
With a major boost given to the digital revolution by the government, digital marketing in India has expanded with leaps and bounds. Major players are now entering into the arena of digital marketing and the entire service sector is witnessing the paradigm shift.
A major portion of the annual budget is now being directed towards making India digitally literate with a major focus on the rural area. The advent of start-up culture in India has also magnified the scope of digital marketing future in India.
Good online content is now available on YouTube and other social media platforms to teach digital marketing. These online courses have also helped in increasing the awareness among the youth towards digital marketing.
Some major players in this sector like Digital Vidya are doing tremendous work in educating the youth about digital marketing and working towards their skill enhancement. This also opens doors for them for a career in digital marketing.
The agriculture and food sector, on which most of the population is dependent, is still relatively untouched by this digital revolution. The government has launched programs like e-NAM (National Agriculture Market) which will help in the inculcation of digital marketing in these sectors too.
Let’s have a brief discussion on the various industries that are engaged in and dependent on digital marketing:
Digital Marketing in Industries
Various industries in India are generating high RoI by using digital marketing. In today’s world, almost everyone is there on the internet. The internet penetration in India is increasing with every passing day. Digital Literacy drives by the government have increased the awareness regarding internet and digital media in people living in the most remote part of our country.
The volume of data available on the internet is enormous and digital marketing gives you that edge of utilizing that data for your own profit. Hence, many industries have aggressively ramped up their digital marketing activities to get a number of customers and to improve their conversion rates.
Following is a list of some of the leading industries using digital marketing in India:
- Retail Industry
- Health Industry
- Automobile Industry
- Education Industry
- Entertainment Industry
- Fashion Industry
- Real Estate Industry
These industries have transformed the landscape of digital marketing in India. However, better participation from the core sectors of agriculture and manufacturing is something to look forward to and has a huge potential in India.
With huge industries actively participating in digital marketing, a career in digital marketing in India is gradually becoming a rewarding prospect for the youth of the nation. Let us have a quick look at the various prospects of a career in digital marketing in India.
A career in Digital Marketing
At present, digital marketing in India is giving employment to a large number of people and this expected to grow exponentially and by 2020, this number might reach 20 lakh jobs per year.
“As per Cisco’s Visual Networking Index (VNI) report, 829 million Indians (59 per cent of the population) by 2021 are expected to use the internet on a daily basis. Out of 829 million, 79% will access the internet through mobile”
These numbers are staggering as the internet penetration in India has left the even UK behind. In this era of digital markets and digital products with customers waiting on the internet, a career in digital marketing can prove to be the decision for today’s youth.
A career in digital marketing requires its own set of skills from the employees and the job profile is allocated based on those skill sets. As discussed earlier, the basic philosophy of marketing remains the same but the tools used for it are entirely different when it comes to the digital platform. Hence, learning those skills is a must before you get started with your career in digital marketing.
To acquire those skills, you can always look forward to some of the best digital marketing courses in India. This will prove to a one-time investment for which the returns will be very high and in the form of a rewarding and satisfying career in digital marketing. These online and offline courses give you the required guidance to know the ins and outs of digital marketing.
Based on the various aspects and skill sets of digital marketing, the following are some of the career options in digital marketing:
- Web Developer & Designer
- SEO Analyst/Expert
- Social Media Executive/Manager
- Search Engine Marketing (PPC Expert)
- Content Writer & Marketer
- Graphic Designer
- Digital Marketing Manager
These were some of the career prospects in digital marketing in India. To get a detailed analysis on the same, we highly recommend you to refer the article given below:
A career in Digital Marketing in India has huge potential but can only be fully utilized if the awareness and education are imparted effectively and efficiently. The applicability of digital marketing in India is still limited to the service sector but it has huge potential in other sectors too.
Having discussed all the prospects and scope of digital marketing in India, now let’s also analyse the future of digital marketing in India.
Digital Marketing Future in India
India is a land of opportunities and the centre of many revolutionary ideologies. The exponential growth of digital marketing in India is no surprise as more than 65% of the Indian population falls in the age group of 25-35 years. The rapid internet penetration and a huge audience to cater to has helped digital marketing future in India to grow by leaps and bounds.
The digital marketing future in India looks very bright with many new industries stepping up to the occasion. Even the most traditional and conventional of the industries of manufacturing set up are now trying their hands at digital marketing.
The rapid growth of living standards and consumerism in India has also helped the digital marketing techniques to flourish as there is now a huge pool of untapped customers from the upper middle class who are ready to shell out money for the right product.
This is the reason why digital marketing now becomes important as most of these new millennial customers are now actively purchasing from online stores. The boom of ecommerce in India has also called for improvisation in the trivial marketing techniques and digital marketing is the answer.
Digital marketing is now gradually shifting from a consultancy based activity to an in-house activity as many industries are considering it as an important part of their organizational structure. This shift will give more value to digital marketing experts who have invested their time in this activity and have started at the right time in this field.
Hence, it’s high time that you start considering a career in digital marketing in India as a potential prospect for the future. That is the thing about revolutions; you have to make the best out of it before it gets saturated.
The scope of digital marketing in India is huge and it is the future still very bright. The opportunity is yours to grab and the ones who will board the train on time will surely find a satisfying and fulfilling career in digital marketing.
The arena of digital marketing is still very new in India with very few serious players. If you invest the right amount of time with the right amount of patience, then surely you can become one of the leading digital marketers of this country.
Digital marketing in India still has a long way to go. There are still a lot of boxes to be ticked. First of all, is to make the citizens fully aware of the potential of digital media and digital marketing. People have to start considering it as a viable career option with great opportunity to grow as marketing professionals.
Even the government has to aggressively promote and at the same time regulate the digital media inside the country, in a manner that the benefits and knowledge reach to all the corners and all the levels of our demographic strata.
This was all about digital marketing in India. I hope that every aspect was covered in this analysis and it was helpful to you. You can always refer to the online courses available to know more about the various aspects and scope of digital marketing in India.