Since the recent change in advertising and marketing, the companies have successfully used digital marketing strategies to engage with their customers.
In fact, businesses have become so good at digital marketing that they can use multiple tools and techniques to effectively connect with their target audience at any point during the buying cycle or use digital marketing for recruiters.
Having used digital marketing for growing their business till now the companies have also found that they can use the same marketing principles they use to attract customer to also attract top talent candidates.
This revelation has made “Digital Marketing Recruitment” quite trending in the industry.
Despite all this talk about digital marketing for recruiters, very few know what it really means or more importantly how to use it in a way that really attracts top talent candidates.
Digital Marketing for Recruitment
Digital marketing is not just restricted to selling goods and services online it is a comprehensive term for all online marketing efforts with the primary goal of attracting, identifying and engaging with your target candidates.
At its core, digital marketing for recruitment is marketing and more than just posting a few job ads online, job posts on LinkedIn or videos on a flashy career webpage.
Instead, digital marketing for recruiters is a comprehensive term for all online marketing efforts which also includes the behind-the-scenes collection of marketing data to make more informed recruitment decisions.
Use of Digital Marketing Recruitment.
Digital marketing is, after all, marketing. To understand digital marketing for recruiters, we first have to understand marketing.
More importantly, we have to understand what recruitment organisations need marketing to do for them.
Once you get this true north locked down on your compass, then digital marketing for recruiters becomes much clearer, much easier and much more successful.
Let me show you what I’m talking about.
For digital marketing to drive real results it is necessary that we first need to understand what it is capable of and how efficiently it can be used to deliver maximum results.
Some of the things that marketing can help during recruitment are enlisted below:
Any digital marketing strategy for recruitment must necessarily focus on developing a unique employer brand identity that compliments the company’s Core Values and vision in the job market.
2. Create Custom EVP(Employee Value Proposition)
Every employer must have their own custom EVP that speaks directly to their target candidates.
The digit marketing for recruiters ensure that The EVP must show prospective candidates why they should work for your company which includes the opportunities available, the type of people, work profile and the rewards or compensation provided to the employees.
3. Build and grow your Online Presence
An online presence does not happen overnight. Your digital marketing for recruiters strategy should involve a plan to build an online presence for the company whether they are currently hiring or not.
4. Generate a Candidate Pipeline
Attracting the “right” candidates is the most important aspect of digital marketing for recruiters.
Depending on the interest of the candidates the Recruiters should focus on actively sourcing qualified people as they become available and on work on candidate engagement through meaningful conversations with prospective applicants in order to generate positive leads
5. Build the ‘Right’ Messaging Campaign
By the use of digital marketing for recruiters the company must ensure that powerful messages are made as they can be used to speak directly to your target candidates.
Creating a touchpoint strategy that is not just about one single job position, but a precise and career value-oriented series of conversations that really provides insight into what it’s like to work for the company.
Digital Marketing for Recruiters
Marketing and recruitment are two very different business components, and both require all together very different skillset. In addition, many of these skills are not directly transferable.
In order to be an effective marketing recruiter having just one skillset or the other is simply not enough.
To be successful in digital marketing for recruiters, one must have a complete understanding of digital marketing strategies and techniques, as well as an in-depth understanding of today’s job market landscape and sourcing practices.
Recruitment firms need their marketing function to attract clients and candidates. That’s it.
That’s what marketing has to do. So the question becomes, how can digital marketing accomplish this goal better, faster, cheaper and more effectively than traditional analogue marketing tactics.
Thus digital marketing for recruiters is an effective and latest method employed by all the companies for recruitment.
Digital Marketing Recruitment
Similar to collecting new leads, meme posting on the website about any job vacancy will not do the necessary trick to see the results a company is looking for and the same goes for recruitment.
To make sure more qualified individuals are sending in their resume, they have to know that you’re hiring. You never know when there may be someone who doesn’t know they want a new job until your business comes up on their screen.
This is where digital marketing comes in.
1. Boosted Posts
An organic social media will surely get you some resumes but they will most probably the people who are already following you and are regularly checking your website for any new vacancy.
What about putting in some money behind it on a Facebook boosted post? Boosted posts are an inexpensive way to target as narrow as an industry, employers, or even job title.
If you know what your ideal candidate looks like, let Facebook help you find them. You can also take it a step further with a full recruitment ad campaign.
2. LinkedIn Job Ads
LinkedIn is a platform for a job posting and searching so for recruitment purposes it is an obvious choice. However, you might not find your ideal blue-collar worker on LinkedIn.
On the other hand, if your job opening is for someone who may be an active LinkedIn member, you have a few choices in your arsenal. Job posting ads allow you to flash your vacancy in front of the candidates who fit the description of what you’re looking for.
Make sure your ads are creative, to the point and allow them to show the culture of your company. This will attract not only someone to fill a position but a long-term employee who will want to grow within your company.
Sponsored content or Sponsored InMail are other routes you could take to target specific industries, companies, job titles, etc. to get in front of the right candidates in a different way.
3. Google for Jobs
Google has now integrated with a number of job board sites and will pull related job openings right into search results.
This is a simple, free solution to get a few more eyes on your listings. A surefire way to guarantee Google is seeing your job listings is to integrate your website with Google.
4. Instagram Posting
With the rush of social media in everybody’s life, digital marketing for recruitment through Instagram has also become very common. Posting and boosting about any post will help you get the right candidates for your job profile.
These are a few solutions to get your feet wet with the idea of putting more of a strategy behind your recruitment efforts.
Depending on your business size you may want to try a mix of all 3 or take some of these tactics to an even higher level.
No matter what size the company might be, no matter what resources are available to them, no matter how many marketing people they have on staff – the goal remains the same
Digital Marketing Recruitment Expectations
How digital marketing for recruitment will help :
(i) Attract the right new high-value clients.
(ii) Differentiate your brand from competitors.
(iii) Attract the best-qualified candidates.
(iv) Make the candidate application process fast, easy, flexible and secure.
(v) Increase your revenues and profits by empowering a small team to do the work that large teams used to do.
These are some of the things that digital marketing recruitment should do for your organization.
For all these to happen the company must ensure that while opting for digital marketing for recruiters through social media these are some of the points you must keep in mind and expect to have for a smooth and fair recruitment process.
Your plan must match your goals: So many recruitment firms make the mistake of hiring a persona – an idea of what they think digital marketing looks like – rather than deploying a strategy.
Digital marketing for recruiters is essentially just marketing using digital tools.
That’s it. It’s that simple. The goals that most recruitment firms have for digital haven’t really changed all that much since the age of digital came about.
But the tools, the technologies, the tactics – those have changed tremendously.
As a recruiter, are you inspired by the opportunity of Digital Marketing? Enroll in our Digital Marketing Master Course and elevate your career.