We live in a digital age today. Practically, everyone has access to the internet today. The easy availability of smartphones has contributed to this phenomenon. Today, India boasts of the highest YoY Growth in the world (approximately 16%).
The latest forecast by eMarketer, the US-based market research firm confirms this fact.
- India had about 291.6 million smartphone users by the end of 2017.
- This figure is expected to grow to 337 million in 2018.
- By 2022, this figure can swell up to 490.9 million.
These figures sound impressive, but still, the smartphone penetration would be around 36.2%. What does this indicate? It indicates that there is tremendous scope for digital marketing in India.
The smartphone revolution has picked up tremendously. People no longer depend on their TV sets to watch the latest soaps when they can do so at their convenience by watching them on their smartphones at leisure. The smartphone has changed the way people use the internet.
- A homemaker can view her favorite TV programs while cooking in the kitchen.
- The younger generations are more into social media interactions with their friends.
- The young software executive can catch up with the latest news developments on the way back from office while traveling.
- Searching for the nearest restaurant or store has become comfortable with the use of Maps and GPS.
It is natural for marketing executives to tap into this vast potential as people use the smartphones and internet for purchasing their daily provisions as well. This shift in the preferences of people has made Digital Media Marketing a barrier-free experience. It increases the scope of digital marketing in India.
What does this mean to a Digital Marketer?
Digital marketers have their job cut out. They have to be on their toes every minute as the technology is developing at breakneck speed. A few months back (Yes, you have heard it right, a few months and not a few years), Digital Marketing was all about social media marketing, Google and Facebook ads, SEO, content writing, and so on. Today, there is a tremendous change in the outlook with Machine Learning, Artificial Intelligence, Voice Assistants, and so on ruling the roost.
The job of a digital marketer is to make things easy for the robots. How do you do that? It requires mastering of technical skills like AMO, Structured Data, Voice SEO, Customized ads for individuals, and so on.
Voice searches are gaining in popularity
You have voice assistants like Siri, Alexa, and others to help you browse the internet without touching your internet access devices. It is easy to order your favorite pizza using Voice Search. Seeking directions to your destination while driving has become comfortable using Voice Search. It opens up vistas of opportunities to digital marketers to cash in. Therefore you have a plethora of digital marketing jobs available on the market.
How do you get on the Digital Marketing bandwagon?
Seeing the tremendous scope for digital marketing in India, you have a large number of digital marketing training institutes mushrooming in various parts of the country. There are online certification courses from educational websites. However, it is better to attend a proper Digital marketing Certification Course from a reputed agency like Digital Vidya. The advantage of raking up Digital Marketing as a career option is that you can choose it early in your life. Students who have completed their Std. XII education are also eligible to apply for these courses. The earlier you start, the better it is for you.
How do you get started in Digital Marketing?
Ø No need to quit your current career to get started in Digital Marketing
You can pursue your digital marketing course without leaving your current job. It is because you need some time to get the right contacts and land the ideal digital marketing job. If you have experience in traditional marketing, it becomes more comfortable for you to search for the digital marketing jobs. The digital marketing salary structure is attractive enough today. Here are some statistics in this connection.
Ø Digital marketing salary structure in India today
Ø Start reading digital marketing blogs
Digital marketing is a continually improving field. It makes sense to have updated knowledge about the various techniques involved in digital marketing. One way to stay abreast of the surroundings is to read digital marketing blogs. A lot of industry experts maintain their websites and blogs where they regularly exchange critical information. You have blogs like SEOmoz, Hubspot, and so on that are rich in information. You can pick up valuable insights into the industry that can prove beneficial when you apply for digital marketing jobs.
Ø Participate in digital marketing events and webinars
Effective communication is an essential aspect of digital marketing. You can gain knowledge by reading blogs and useful content. However, there is no alternative to actual participation in digital marketing events and webinars. These events help you get rid of your shyness and help gain confidence. The advantage of attending these webinars and events is that you can also learn from your fellow attendees. It is an enriching experience.
Ø Start your blog
Starting your blog should not be a challenging task at all. It is better to put your thoughts in the public domain. When you write a blog, you ensure that the person reading it understands your message. It can make you reassess your assumptions and indulge in a logical thought process. These qualities are necessary for you to succeed in digital marketing. Remember to update your blogs frequently.
Ø Take an inbound marketing certification course
You have institutions like Digital Vidya imparting training in the subtler aspects of digital marketing. Attend these training courses as they can change the course of your lives. Digital marketing is the most crucial ingredient in your overall marketing strategy. Today, every business entity is online. The easiest and the most effective marketing technique today is digital marketing. Therefore, there is tremendous scope for digital marketing in India.
Digital Spending is on the increase
As more and more businesses are becoming online today, there is a need for a massive investment in the digital marketing sector. Statistics have shown that the digital advertising revenues worldwide are increasing at an alarming rate. Big companies are aware of this shift in the audience preferences. Therefore, they are seeking digital media technology and adequate workforce to woo customers worldwide.
Digital marketing needs to take a different approach as compared to traditional marketing. You have to target customers directly instead of opting for a mass approach. Digital marketing is the best way to offer information about relevant products and services to the customers through the preferred channels. Let us now see the differences between digital marketing and traditional marketing.
Differences between Digital Marketing and Traditional Marketing
Traditional marketing has its severe limitations. You cannot have a substantial reach by employing conventional marketing methods. Printing advertising pamphlets, inserting ads in newspapers, running ad campaigns on TV and so on takes a lot of time. It costs you a great deal of money as well. It is not the case with digital marketing. You have the social media network and the email marketing campaigns that can transport your marketing messages to any part of the world within no time. You do not incur much expenditure in digital marketing as compared to traditional marketing.
Digital marketing allows you to have specific campaigns for selected customers. It is not possible in a traditional mode of marketing. You can understand the demographics and profile of your target audience before designing a particular marketing strategy to woo them. Traditional marketing adopts more of a mass approach whereas digital marketing enables you to have a robust approach.
The most significant disadvantage of traditional marketing is that you cannot alter the advertisements after their publishing. You might have to revamp the entire strategy. It can be a strain on your resources. However, digital marketing allows you the versatility to alter your advertising strategies at any time. Hence, it has become highly popular thereby leading to a broader scope of digital marketing all over the world. It is handy when you have to update your products and services.
There are different ways by which you can communicate in digital marketing. You have the emails, social media, and other such marketing channels that enable you to communicate effectively. You ensure immediate communication with your clients when you use digital marketing techniques. In traditional marketing, it can take time for you to interact with your clients.
The Scope of Digital Marketing in India
India is a growing economy having a high number of smartphone users. The heartening aspect is that this number is continually increasing over the years. Hence, the future of digital marketing in India is bright. Today, the scope of digital marketing in India is such that there are thousands of job opportunities for digital marketers.
One must admit that there is a shortage of digital marketing personnel in India at present. However, the positive steps taken by the Central Government are encouraging. The Government is encouraging digital adoption with the theme and vision of Digital India finding its importance in all sectors of human activity.