Mahatma Gandhi said ‘ Change is the only constant ‘ and while the world is seeing a change in the marketing industry too witnessed this change.
Right from its form, way and types marketing has come a long way from newspaper to WhatsApp, from TV to YouTube and from Flyers to Fb post.
The world is going digital and by the year 2020, all the companies around the world and in India will have their online presence creating a lot of career opportunities.
Thus opting for after graduation courses in digital marketing and building a career is not just beneficial today but is the new field in the market next.
We all have questions about digital marketing and we want to know why digital marketing.
Well right while you are reading this article some 1 million companies have posted on an average 3 post per company about the various offers, discounts and deals they are offering their customers.
Also at the same time, some customers will be so inquisitive to actually grab on the offer and buy it.
So this is the arena which after graduation courses in digital marketing opens up for all.
It is the marketing of products, services through digital technologies like mobile phones, display ads, social media and other digital platforms.
Well, a lot of factors have contributed to this tremendous growth of DM sector. Some of these factors are –
- Increased internet penetration in India
- The boom in the smartphone market
- The rise of Social Media
- The decline of traditional media (and marketing)
After Graduation Courses Career Options
After graduation courses in Digital marketing opens an arena of options for graduates interested in the given field. depending on the what job suits your profile and interest you can also opt for professional courses after graduation.
Various job oriented courses after graduation is available like:
- Content Writer/ copywriter
- Social Media Manager
- SEO expert
- Ads manager
- Inbound marketing manager
- Search Engine Marketer
Thus there are various career options to chose from. Doing a professional course after graduation any of these streams will ensure a great job opportunity.
Professional Courses After Graduation
Digital Marketing is gaining pace in India. Slowly, young graduates are realising the true potential of this sector today.
It is not uncommon to see graduates going with the market trend and enrolling for after graduation courses, certificate and diploma programs (Digital Marketing) soon after completing their Bachelor’s Degree program.
There are various digital marketing courses available to choose from some of which are listed below.
Here are the key reasons for which people take an Online Digital Marketing Course:
- Marketing Professionals: Upskilling
- Professionals in other Roles: Upskilling, Career Shift, Freelancing
- Business Owners & Entrepreneurs: Promote Business, Manage Agency
- Digital Marketing Professionals: Career Growth
- Students & Freshers: Job, Freelancing
Reasons for Opting Digital Marketing Courses:
Many times graduates have the dilemma where they are unable to understand why they must do a professional course in digital marketing. Well, the answer to this is simple:
- Digital Media user Adoption Growth
- Digital Marketing spend growth
- Rate of change in the Digital Marketing Industry
- Growth of Internet-based businesses
Job Oriented Courses After Graduation in DIGITAL MARKETING
In India, there are two main types of after graduation courses in Digital Marketing. They are –
(i) Diploma courses
(ii) Certificate courses
A good number of IT training institutes, computer education institutes and websites are offering Digital Marketing training to graduates.
Such institutes and websites offer after graduation courses both online as well as offline (regular classroom) learning programs for students depending on their preference.
Let us now take a closer look at these courses –
After Graduation Courses are of two types of certificate courses and diploma courses having its own set of benefits and course list.
1. Certificate Courses
- Some of the well-known certificate courses are –
- Certified Digital Marketing Master course
- Certification Program in Digital Marketing
- Online Marketing and Certification Training
- Certification Program in Individual Modules (like SEO, SEM, Data Mining, Analytics, SMM, E-Mail Marketing etc)
2. Diploma Courses
Some of the well-known Diploma courses are –
- Professional Diploma in Digital Marketing
- Professional Diploma in SEM (Search Engine Marketing
- Professional Diploma in SMM (Social Media Marketing)
Various Institutes That Provide Courses in Digital Marketing
1. Digital Vidya
Digital Vidya is one of the topmost institutes for digital marketing courses. It helps graduates chose their own path in digital marketing by offering a variety of courses. Some of the courses offered are :
- Digital Marketing Certification Course
- Specialised Digital Marketing Courses
Digital Vidya offers online purses and the course content include Email marketing, Social Media Marketing, Inbound Marketing, Search Engineer Marketing, Search engine Optimisation, Web Analytics.
Since 2009, they claim to have had participation from over 20,000 professionals and students, from over 10,000 organisations and institutions such as Philips, Google, eBay, Reliance, Star TV, Cisco, SAP, Naukri, Citibank, GM, Toyota, ITC, CNBC, NIIT, IIM Ahmedabad and IIM Lucknow, in more than 1,200 Digital Marketing training programs conducted by them.
2. All India Management Association (AIMA)
In partnership with Digital Vidya AIMA offers joint certification in Digital Marketing and business analytics too. They provide a 60-hour training led by an instructor followed by 12 online projects.
The course is online and the course content included SEO, SEM, Web analytics, Content a Blog Marketing, Mobile Marketing etc.
3. Manipal Global Education Services
Manipal Global Education Services, a reputed organisation that offers online and classroom-based courses on digital marketing is also a great institute.
Their online certification program spanning for 30 hours of learning covers almost all the aspects of digital marketing such as SEO, SEM, ORM and Analytics.
4. Internet and Mobile Research Institute
Internet & Mobile Research Institute, a full-service international digital media training centre is headquartered in Bangalore.
IMRI conducts a one-month Executive Programme course in SEO, PPC advertising, SMM & Web Analytics, a six-month Professional Program In Digital Marketing (EPDM) and a one-year Graduate Program for aspirants to jumpstart their digital marketing career.
5. Talent Edge
TalentEdge provides a Specialised Executive Programme in Digital Marketing which is ideal for beginners and working professionals.
They are affiliated to MICA, Ahmedabad and they claim to have reached over 8,00,000 registered learners who have benefitted from the live lectures, case studies and content structure designed by MICA faculty & industry experts.
Amit Kishore from MICA is the current lead faculty and comes with over 18 Yrs. of experience in strategic media planning & media research in India, Middle East, and West Africa & South East Asia.
Thus various institutes offer professional courses in digital marketing and various other areas of digital marketing and one can choose whichever provides better future options depending on the curriculum, certification and reviews and recommendation.
Whether you’re already in the marketing field or looking to change careers and develop skills that will give you new focus and motivation, digital marketing has a lot to offer.
Be sure to take the time to decide what skills you’ll need and what courses can meet your needs for the right price.
Either way, you’ll be happy with the number of online training options available these days, and you’ll be delighted with the career opportunities soon to be on the horizon.
So, these were some of the job oriented courses after graduation that can help you to boost your career in a positive direction.
If you also want to build your career in Digital Marketing, enroll in the Digital Marketing Master Course today.