With the ever-increasing use of mobile phones, it is evident that these devices are more than a luxury nowadays! In India, the mobile market is expanding at a fast pace which has resulted in the significant augmentation of mobile internet advertising segment. The rising number of mobile phones and smartphone users in India is the resultant factor of an upsurge in the mobile internet usage in the country. Moreover, mobile phone devices are primarily being cashed upon by the marketers to reach out to the consumers who are difficult to reach, traditionally.
Here are certain statistical implications of mobile internet users in India:
- 130 million: that’s the current estimate of mobile internet users in India
- 250 million: expected number of Indian mobile internet users by 2015
- 30%: ad inventory growth on the BuzzCity Network in India over the past year
- 861 million: total number of mobile phones in India (second highest in the world, behind China)
- 10%: the percentage of Indian mobile users who now have smartphones
Interestingly, it is likely to be expected that there are going to be more smartphones than human beings around the world. Furthermore, the constant connect of the consumers with mobile is a great indicator for mobile marketers.
According to a Jan’15 report by GlobalWebIndex, over 80% of adult Internet users own a Smartphone suggesting that 2015 will be the year when the number of Smartphone owners will surpass the Desktop/Laptop users. According to a recent Mobility Report by Ericsson, the number of mobile subscriptions in India is expected to reach to 1.4 billion by 2020. Another report by eMarketer states that global Mobile Ad Spend will hit the milestone of US$ 100 billion in 2016 accounting for more than 50% of all digital ad expenditure.
Let us have a look at the emerging trends worldwide and in India:
Do you know why is mobile marketing required? Even if you don’t, the video will give answers to your queries:
Having said that and highlighted the need for mobile marketing, there is surely an urging requirement for institutes that offer knowledge of what mobile marketing is all about! In the same frame of light, enlisted below are the comprehensive set of Top 10 mobile marketing course institutes that are prevailing in India:
One of Asia’s leading Digital Marketing education firms, Digital Vidya has been successfully offering training in different modules of digital marketing since 2009. Accredited as being the first and foremost to launch social media marketing workshop series in India, Digital Vidya has groomed over 6,000 professionals (including CXOs) hailing from over 3,000 brands, viz. Nokia, Google, Naukri etc. to name a few. Recently, they have become Google India and Microsoft’s official training partner to train their agencies. Adding to the list of certification courses offered in exclusive association with Vskills, a Govt. Of India initiative, Digital Vidya has recently launched Certified Mobile Marketing Master (CMMM) course which going to be 3-month instructor-led online training programme. This programme will help to understand and experience the opportunity of mobile marketing for any organization.
NIIT is offering Professional Diploma in Mobile Marketing through a syllabus which is focused on the current prevailing trends, case studies including practical exercises so as to enable participants to produce innovative and creative mobile strategies. The prime objective of this course is to understand the various channels and activities required to plan, implement and manage a comprehensive mobile marketing plan.
Yet another institute that offers mobile marketing training is Digital Marketing Institute under the name: Professional Diploma in Mobile Marketing. Considering that mobile is the next big fastest growing thing, the Professional Diploma in Mobile Marketing will turn out to be beneficial for professionals responsible for planning, execution or measurement of mobile marketing campaigns and those who wish to establish their career in this domain.
Market Motive is a well-established platform that offers learnings in online marketing from the best-selling authors and established industry professionals. The attendees of this course will not only get to learn what mobile marketing is but also understand mobile devices, core mobile products and service offerings, mobile advertising and search, how to combine mobile with other channels, build their careers in mobile marketing and much more.
Established in the year 2010, Social Media Academy has been actively involved in offering online professional development and certification programmes to those who wish to make a mark in the digitized world. The 6-module online mobile marketing course will cover aspects viz. mobile websites, mobile apps, SMS or text servicing, mobile marketing strategy, mobile & social.
Digital Academy India which is another Digital Marketing training course institute headquartered in Delhi has been recently acquired by the pioneers in digital marketing fraternity- Digital Vidya. Even though the two have come together but both the brands will continue to co-exist as they offer uniquely different marketing training programmes, stated Pradeep Chopra, CEO, Digital Vidya.
The mobile marketing course offered by Digital Academy India will enable the participants to understand the revolution in mobile marketing landscape and how do consumers use mobile marketing.
The mobile marketing course offered by Boot Camp Digital readily enables the participants to understand precisely how mobile is changing the marketing scenario. Besides this, this mobile marketing course will help to discover ways to optimize web, advertising, email and social strategy so as to reach out to the mobile consumers.
In the era of mobile revolution, the need of the hour is to learn and acquaint with the knowledge and skill-sets required to surpass the competing firm. Mobile marketing classes by OMI will teach the students to drive success through areas of mobile responsive design, mobile apps, SMS, QR Codes and much more beyond that. Besides, it will also help you to learn how to remain on top of the social media platforms through mobile marketing oriented techniques.
The Mobile Marketing Association or the MMA as it is profoundly known as is world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. With a view to accelerate transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement, MMA offers the Mobile Certified Marketer programme.
Another platform that readily offers learnings in mobile marketing domain is Lynda.com. The attendees of this course will gain understanding of basic mobile marketing concepts and trends, develop strategical inputs on what will work for a particular set of business. Furthermore, it will help to not only implement but also optimize the strategy based on the industry practices and techniques.
So, make a wise choice and leverage upon the lucrative opportunity to learn and grasp knowledge of mobile marketing and choose the best mobile marketing training course institute.