Facebook Blueprint Certification: What, Why & How

What is Facebook Blueprint Certification?

A new digital course program for training brands on best practices for marketing and advertising enterprise, Facebook Blueprint Certification is launching this September.

Being a new education program, it aims to train marketers and businesses on how to use Facebook, so that they can create campaigns in a better way to drive business results.

Currently, there are two certifications available. The two certifications being offered to digital advertisers are the Facebook Certified Buying Professional and the Facebook Certified Planning Professional.

Once you select the certification you wish to do, you can schedule and take two secure online exams in the privacy and convenience of your place.

Blueprint Certification Overview

With the Blueprint Certification, digital advertising professionals will have a badge to differentiate themselves in the job market. This certification helps in providing the advertising industry with a better understanding of advertising usage and adoption on the Facebook platform, hence increasing the ROI on ads.

Facebook Blueprint Certification helps small businesses and enterprises select and retain talent who has the knowledge of the Facebook platform which thus, increases the impact and effectiveness of advertising campaigns on Facebook.

Two Types of Facebook Blueprint Certification

  • Facebook Certified Planning Professional

This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook Advertising campaigns. Following areas will be covered:

  1. Managing Facebook Pages
  2. Selecting and utilizing Facebook advertising objectives
  3. Targeting audiences for maximum impact
  4. Optimizing reach and frequency
  5. Fully utilizing Audience Insights
  6. Implementing planning strategy and best practices
  7. Thoroughly understanding how Facebook products can be tied into communication and advertising strategies.
  8. Understanding and learning from Facebook’s measurement solutions

In order to achieve this, you will have to take and pass the Exam 310-101: Facebook Advertising Core Competencies, and Exam 322-101: Facebook Certified Planning Professional.

  • Facebook Certified Buying Professional

This credential is given to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. Following areas will be demonstrated:

  1. Troubleshooting ad issues
  2. Leveraging consumer insights and the product catalog
  3. Understanding and testing the Facebook pixel and SDK
  4. Ad KPIs and reporting
  5. Improving performance and delivery via the ad auction
  6. Targeting audiences for maximum impact
  7. Managing, creating and purchasing Facebook ads
  8. Selecting and utilizing Facebook advertising objectives
  9. Expertly managing Facebook Pages

In order to achieve this credential, you will have to take and pass Exam 310-101: Facebook Advertising Core Competencies (This exam is a core requirement for all Blueprint Certifications), and Exam 321-101: Facebook Certified Buying Professional. The Facebook Certified Buying Professional exam will be available starting October, 2016.

Validity of Blueprint Certifications

All Blueprint certifications remain valid for 12 months. By the end of your certification period, you will have the opportunity to take a recertification exam and maintain your status for another 12 months.

Why Should I Go for Facebook Blueprint Certification?

Being a new global credentialing program for digital advertising professionals, FB Blueprint Certification is one of the best ways to set you apart in the marketing industry.

With an aim to offer valuable credentials that help your career and business growth, Facebook Blueprint Certification is designed to measure advanced-level competency in understanding and applying the skills required for Facebook advertisers.

Benefits of Blueprint Certification

Discussed below are some of the benefits you would have after earning Blueprint Certification:

1. Give your Career a Makeover

Since the digital world is dynamic and thus, evolving fast. This why, Blueprint has come up with most advanced-level program, Blueprint Certification. This certification recognizes advanced-level proficiency in the family of Facebook’s services and products.

2. Stand Apart from the Crowd

Becoming a Facebook Certified Professional is an accomplishment that will make you proud and you will receive a digital badge that’s verifiable digital badge that represents your credential online anywhere you choose to share.

It is easy to share the badge on Facebook and other social media.

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3. Easy Recognition

Blueprint Certifications have been designed to measure advanced-level competency in applying and understanding the skills required for the Facebook advertisers.

4. A Tick on your Certification Goals

In the upcoming months, there will be two certifications available as of now, i.e.

  • The Facebook Certified Planning Professional
  • The Facebook Certified Buying Professional

After selecting your certification path, you will be able to take and pass two proctored, secure exams. The design of these exams is in such a way that they rigorously measure advanced-level competency in understanding and applying the skills required for the specific job roles.

In most of the cases, the mode of the exam may be an online as per your convenience and privacy.

5. Share, Connect, and Build

After you become a Facebook Certified Professional, you will receive a digital badge that will substantiate your accomplishment. If you choose to share it on your networks, you will be uniquely verified online by anyone.

Also, you can post your Blueprint Certification badge on social media sites like Facebook, include it in your electronic resume, email signature, or embed it on your website/blog.

Where can I study for Facebook Blueprint Certification?

Facebook Resources

Blueprint offers training from campaign optimization and other domains. Also, there are how-to videos on Facebook for effective solutions of ad measurements. The e-learning center can be accessed via desktop as well as mobile phones with the user’s Facebook account.

How to Become Certified?

In order to be called a Blueprint Certified, you must take two secure, online proctored exams and achieve a passing score of 700 or higher or both. At the end of the exam, you will receive a score between 300 and 1000. You have to achieve a minimum of 700 scores to pass the exam. Your official score will be confirmed within 48 hours.

The number of questions for the Blueprint Certification Exam may vary, but the expected questions could be between 50 and 60 questions. You will have up to 75 minutes to answer all questions.

These exams have been designed in a way that it measures if you have the minimum required knowledge, competence, experience, and skills to meet the expectations of a credential individual. These exams are delivered online via Pearson VUE, a test delivery vendor.

What’s the Cost of the Exam?

Blueprint Certification exams will cost up to $150 US dollars. The actual exam fee of different countries will be displayed during the checkout process.

In India, the fees of Facebook Blueprint Exam will be INR 10,000 approximately. Therefore, it will be crucial to crack the test in the first attempt!

What if I fail the Exam?

If you pass the exam, woohoo! However, if you don’t, then don’t worry!

You can schedule a follow-up retake appointment. You must wait 30 days before retaking an exam. You can retake your exam as many times as you want but no more than once every 30 days. Also, the exam fee will remain the same.

Learn more about Facebook Blueprint Certification.


Overall, having the certification programs and continuing to grow and learn from brands will not only help you in your career growth but will also make you an asset for the company you are working. You will be irreplaceable!

Also Read: Best Social Media Course in India

Have further queries? Feel free to ask in the comment section below!