HubSpot Inbound Marketing Certification: What, Why, & How

What is Inbound Marketing?

Inbound Marketing is a subset of digital marketing where marketing tactics are used in order to bring potential customers to you rather than you having to put in your marketing efforts to grab their attention.inbound-marketing-infographic

Inbound Marketing is all about creating and sharing the content with the people out there. The specially designed content is to appeal the wishes of your customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

Upcoming Inbound Marketing Trends 2016-2017

Here are top 3 inbound marketing trends that you will see in the upcoming year:

1. User-generated content is in demand

Companies that are putting more efforts in the maintaining a stable content marketing strategy are going to generate more leads. In fact, Twitter has started doing this. Another example of user-generated content that could be seen is Starbucks and their white cup contest.

2. Guest blogging won’t help in SEO

We have always looked up to Guest blogs as a useful way of tapping into someone else’s audience. However, the trend has changed. For SEO purposes, guest blogs are a thing of past now.

3. Say yes to Marketing Analytics

Seeing the trends, it is safe to assume that 2016 has been the year of analytics. Most of the marketers (the smart ones) are spending their time figuring out what users want.

Inbound Marketing is on a rise and in the future, it is going to have the biggest share in the digital marketing strategy.Inbound-Marketing-Infographic-final

Why not leverage this opportunity and get HubSpot Inbound Marketing certified?

What will you learn from this blog?

Through this blog, you will get answers to the following question:

  • What is the Inbound Marketing Certification course?
  • Why get certified?
  • Who should get certified?
  • How to get inbound certified?
  • Course content
  • What will you get after passing the exam?

Inbound Certification Course: What is it?

The Inbound Certification Course covers all the fundamentals of the Inbound Marketing methodology. You can learn about blogging, SEO, lead nurturing, landing pages, conversion analysis, and reporting comes together in order to form a modern inbound marketing strategy.

You will be HubSpot Inbound Certified once you will pass the certification exam with at least 75%. The duration of the exam is 75 minutes, the number of questions you will have to attempt is 60. One good point is that there is no negative marking in this exam, so you should attempt all the questions even if you are dicey on a few.

Why is Inbound Certification worth it?

You will get an opportunity to join a community of more than 30,000 actively inbound certified marketers. By introducing you to the Inbound Marketing methodology, you will be able to grow your business and career.

Once you get certified, you will learn how to create content marketing that attracts people, lead nurturing, high-converting landing pages, and customer delight.

Digital Marketing Course by Digital Vidya

Why should I do it?

1. Students

There is a large chunk of students opting for Inbound Marketing Certification due to the job and internship opportunities.

2. Entrepreneurs

Are you an entrepreneur and don’t know what Inbound Marketing is? After this certification, you will know the hacks and tricks to build the Inbound businesses from the ground up.

3. Non-marketers

Those who wish to establish their careers in the most satisfying jobs can learn the Inbound Marketing methodology and get certified.

4. Marketers

Marketers can polish their content or digital marketing skill sets.

How to get HubSpot Inbound Certified?

Here are steps to give the Inbound Marketing Exam:

1. Sign up

You will need to sign up for a complimentary HubSpot account. If you are already a paying customer, then you will just have to log in and look under the Academy tab.

2. Take classes

Before you give your test, you will have to take your classes and resources. Once you are prepared for your certification exam, give the test!

3. Pass the exam

For taking your certification exam, you have to register for it. You can also track your grade within your HubSpot account and when you have passed, you will get a HubSpot Inbound Marketing Certification!

What will you get after passing the exam?

You just passed your Inbound Marketing exam! But what after this? You can throw that black hat in the sky or throw a graduation party! Wait, just kidding.

The personalized badge and certificate that you will receive are hundred times more valuable than a party or a hat. You can display the Inbound Certification in a multitude of ways. You can add it your LinkedIn profile, email signature, and your website. Why not get a print out and hang it on your desk proudly?Get-Hubspot-Inbound-Marketing-Certified-620x330

If you are searching for a job, the HubSpot Inbound Marketing Certification in your resume will increase the chances of you getting hired.

Benefits of being Inbound Marketing Certified

  • No other marketing branch can claim more rigorous testing.
  • Certification is definitely a tie-breaker if you are looking for work.
  • You will be at the top since the growth and scope in inbound marketing are immense.
  • If you are a certified Inbound Marketing Manager, you will be tougher to be replaced or out-sourced to a non-certified person.
  • The certification will be a proof to your prospects and customers that you know all about delivering exceptional marketing ROI.

The HubSpot Inbound Certification is a free online marketing exam that is open to anyone and everyone.

If you are a business owner, CEO, student, or professional marketer then the Inbound Certification puts you on the top of the updated and latest trends in the dynamic world of inbound marketing.

See the big picture of how Inbound Certification is going to help you to attract visitors, convert the leads, nurture and delight customers into promoters.

You can become an Inbound Marketing Certified Professional in a matter of few days!

Resources to learn Inbound Marketing

1. HubSpot Resources

HubSpot provides comprehensive videos from where you can learn Inbound Marketing and give the exam. However, there is only one drawback i.e., there is no opportunity to get practical knowledge.

2. Training Institutes for Inbound Marketing Exam

There are a few high-quality institutes that offer Inbound Marketing Certification Course.

There are two types of courses:

  • CIMM (Certified Inbound Marketing Master)
  • CIMP (Certified Inbound Marketing Professional)

It is a one-month long training where you will learn everything related to Inbound Marketing.

Course syllabus for HubSpot Inbound Marketing

Looking for what all you will learn? Here’s the full course syllabus:

1. Attract prospects into conversion funnel

You will be able to learn how Inbound Marketing’s different phases of implementation and how one can generate the ‘pull factor’.

2. Convert the potential customers to leads via emails

You will learn how to aggregate audience and impact their thinking to generate high-quality leads.

3. Turn traffic to leads

You will hands-on the latest techniques of website optimization and landing page designing.

4. Nurture the leads using emails

Once you have knowledge on what and how of Inbound Marketing, you will learn about marketing automation, and how to use drip email marketing for lead qualification and nurturing.Inbound-methodology

Why choose Digital Vidya?

Learning without practice is of no use and most of the resources out there only help you with theoretical concepts.

Here are some of the points you should consider:

  • The HubSpot Inbound Marketing Certification course offered by Digital Vidya not only helps in building your basic inbound marketing concepts but also helps you get hands-on experience with the tactics and techniques of inbound marketing.
  • There will be experts to guide you.  There will be live instructor-led sessions (12 hours).
  • 1-month Research-based Internship.
  • Placement Assistance.
  • 24×7 Q & A Support.
  • There will be a huge number of case studies, exercises, and the hands-on project.

Want to prepare and pass the HubSpot Inbound Marketing Certification? Join Inbound Marketing Training

Already taken the HubSpot Inbound Marketing Certification exam? We would love to hear your experience.

Image Credits:,,, HubSpot

Review of Digital Vidya’s Digital Marketing Certification Course

Digital Vidya: What is it?

Digital Vidya, Asia’s leading digital marketing training companies, was started in 2009 as a self-funded company by IIT-Delhi alumni and serial entrepreneurs, Pradeep Chopra, and Kapil Nakra. Based in New Delhi, India, the giant digital marketing training company

Based in New Delhi, India, the giant digital marketing training company has contributed to the success of over 12,500 professionals representing 6200 organizations across 25 countries through 750+ digital marketing training programs (as of April 2016). Well, these numbers are definitely continuing to become bigger and better!

Being partnered with the Government of India in support of the Vskills certification and testing program, Digital Vidya trains Google’s and Microsoft’s partners in India.

How did it start?

The two IIT Delhi pass-outs had been working together since 2000, having realized the power of digital media via the sale of an earlier venture using SEO (Search Engine Optimization). From giving friends informal digital marketing advice, they decided to create a formal training program to spread the knowledge about digital marketing.

In 2015, Digital Vidya acquired Digital Academy India, a competitor founded in August 2012.

Digital Vidya’s Flagship Course: CDMM

The Certified Digital Marketing Course (CDMM) is certified by the Indian government and there is no minimum educational qualification to qualify this course.

Topics covered under CDMM

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • SMM (Social Media Marketing)
  • Email Marketing
  • Web Analytics
  • Inbound Marketing

This online training program will help you learn and understand:

  • Search Engine Optimization (SEO) (12 hrs) –how to get a website listed among top search engine results.
  • Search Engine Marketing (SEM) (12 hrs)– how to effectively run ads on Search Engines.
  • Social Media Marketing (SMM) (15 hrs) – how to build a brand, generate leads & aggregate audience on Social Media.
  • E-mail Marketing (12 hrs) – how to effectively build your users lists, deliver e-mails & generate relevant clicks.
  • Web Analytics (12 hrs)– how to make business decisions from the metrics available in Digital Media.
  • Inbound Marketing (12 hrs) – how to attract as well as convert customers by earning their trust through various techniques such as content marketing.

Digital Marketing Course by Digital Vidya

Who can take it?

We see digitization amalgamating in our day to day life. Need to buy a dress? Shop online. Wish to advertise? Go for Google AdWords ad.

To be honest, anyone and everyone can take up a digital marketing course nowadays. In fact, it has become so important to have digital knowledge because these trends are going to overpower almost everything in the next few months or years.

Benefits of CDMM course to different fields

Marketing Professional

One of the most sought after skills in any field (media, communication, PR, etc) without the knowledge of digital marketing, you will be left behind in this career.

Sales Professional

People from sales profession literary pour in to take up digital marketing course. But why?

  • Entry level sales professionals wish to take Digital Marketing as a career.
  • Career growth for experienced professionals.
Entrepreneur or Business Owner

Every business owner wants to acquire new customers and this can be done only by growing their Internet user base which is achieved none other by digital medias.


Digital Marketing being one of the best-paid jobs and the most satisfying ones today, it is preferable among students who wish to start their career in this field.

Duration of the course

Being a 3 to 6 months long course, you will learn almost everything about the digital world in Rs 49,900/ + Taxes.

Why should you take Digital Vidya’s Digital Marketing Course?

  • An online instructor-led training is implemented
  • There is flexibility with choosing training as weekend, weekday or a combination of both
  • The certifications offered are recognized by the Government of India, Google, and HubSpot

The only con

  • Some find the course a bit pricey.

Digital Marketing Course by Digital Vidya

What Participants at Digital Vidya feel

Sameer Salvi (completed course on 19th April 2015)

“Well, I can confidently say that I have covered and learned all the aspects of Traditional & Digital Marketing, though I will be upgrading my knowledge every time given a chance by my mentors I can confidently stand in a crowd and say that I have been certified by India’s best & Finest Digital marketing Institute…Digital Vidya, which would certainly help me in growing up the ladder in my career & finding new opportunities to be successful.”

Satish Kharabe (Completed course in 2015)

“The fact that Digital Vidya offered fee return offer if not satisfied after first session showed their confidence and was very convincing.  As I see it today, after 17 months of taking that decision, I am glad that I chose Digital Vidya as my digital education & career mentor.”

Manu Sankar Das, Digital Marketing professional in the Middle East

“My faith in this mode of learning has only strengthened after attending the CDMM course and now I have enrolled for the Growth Hacking course. This online format transcends geographies, time zones and has been a great source of learning for me. I look forward to attending more such courses with Digital Vidya.”

Upon asking for suggestions, Manu said

“I really enjoyed the sessions and the only change I would like to recommend is to have a few more hands on sessions and more exercises to further strengthen the concepts being taught. Maybe a project at the end of the module where the participants get to apply the learnings from the course.”

Post which Digital Vidya has added 14 special sessions in it’s already 6 major sessions to enhance the understanding of the participants and let them gain experience in the same.

What Industry Experts says about Digital Vidya

Here is a list of top 5 reviews for Digital Vidya…

Sanjay Mehta, Joint CEO, Social Wavelength

“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”

Mahesh Murthy, Founder, Pinstorm

“Digital Vidya’s certifications covers all aspects of Digital Marketing at reasonable depth. We favour Digital Vidya’s certified professionals for all Openings at Pinstorm”

Apurva Chamaria, Head Of Global Brand & Digital Marketing, HCL Tech

“Digital Vidya is playing an important role in increasing awareness and knowledge about digital marketing in India. I respect companies like yours which provide relevant and updated knowledge to people who will be able to build something out of it.”

Alokedeep Singh, Head E-Commerce, Titan Company Limited

“There is a huge gap in recruiting talented individuals with digital knowledge in Indian Social media industry. Digital Vidya with its training courses have helped bridged the gap, helping individuals to learn basics of digital media marketing.”

Puneet Bhatia, ex-CMO, Foodpanda

“Letting people know about Digital Marketing is an important thing, especially in  a country like India, where people are still bound to those traditional approaches and living in traditional education trades. Giving Gyan (knowledge) about the new technology (Digital Marketing), Online, is real ice-breaking. With your help, businesses can get trained staff, which will be productive for business from Day 1.”

Why  join pioneers: Digital Vidya

Being India’s largest digital marketing training company, Digital Vidya offers almost everything you are looking for in a digital marketing training institute. Take the first session for digital marketing course! Still not satisfied? 100% money back guarantee if Digital Vidya fails to live up to your expectations.