TACO BELL – Online Reputation Management

Please watch the following video for the effect bad publicity can have on your brand when you don`t do damage control and monitor your online reputation properly… Taco Bell went through the ordeal when it`s brand got 15 minutes of fame on YouTube, but for the wrong reason. Just minutes after the above  video was […]

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HONDA – Online Reputation Management

Honda Product Manager gets caught AstroTurfing (ASTROTURFING : The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf is fake grass; hence the […]

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Pepsi I-phone app “before you score” – Online Reputation Management

Date : 22nd October 2009  (http://mashable.com/2009/10/22/pepsi-amp-before-you-score/) The energy drink AMP and its parent company PepsiCo came under fire for launching an iPhone application called “Before You Score.” The premise was essentially to help AMP’s target audience – adolescent and young men – “score” with members of the opposite sex, and then share their exploits on […]

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Coke’s Feel Good ad Goes Viral on Youtube ((Branding on You Tube : Ex # 2 Group # 1)

When we talk about branding and we don’t discuss about Coke, the content is not considered to be complete. Here, we’d talk about a campaign prepared by a production company Landia. If it’s just a television commercial we’re talking about then what’s so special about it? Well, this is just a week old commercial that […]

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Pampers – Online reputation Management


Greeting my fellow course mates… My given topic for assignment is  ONLINE REPUTATION MANAGEMENT. It is defined as  “Online reputation management (ORM) is the act of monitoring search engine result pages or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing […]

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Satyamev Jayte – Star Plus (Branding on You Tube : Ex # 1 Group # 1)

Satyamev Jayte Youtube Channel

Topic : Youtube for branding Branding on Youtube, focuses on one thing at the central. MANAGING THE CHANNEL. It depends upon, how good you can play around themes, color backgrounds and how user friendly you can make your channel. Youtube gives us some great options to leverage upon one’s core competencies, current rage and the […]

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