HubSpot Inbound Marketing Certification: What, Why, & How

What is Inbound Marketing?

Inbound Marketing is a subset of digital marketing where marketing tactics are used in order to bring potential customers to you rather than you having to put in your marketing efforts to grab their attention.inbound-marketing-infographic

Inbound Marketing is all about creating and sharing the content with the people out there. The specially designed content is to appeal the wishes of your customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

Upcoming Inbound Marketing Trends 2016-2017

Here are top 3 inbound marketing trends that you will see in the upcoming year:

1. User-generated content is in demand

Companies that are putting more efforts in the maintaining a stable content marketing strategy are going to generate more leads. In fact, Twitter has started doing this. Another example of user-generated content that could be seen is Starbucks and their white cup contest.

2. Guest blogging won’t help in SEO

We have always looked up to Guest blogs as a useful way of tapping into someone else’s audience. However, the trend has changed. For SEO purposes, guest blogs are a thing of past now.

3. Say yes to Marketing Analytics

Seeing the trends, it is safe to assume that 2016 has been the year of analytics. Most of the marketers (the smart ones) are spending their time figuring out what users want.

Inbound Marketing is on a rise and in the future, it is going to have the biggest share in the digital marketing strategy.Inbound-Marketing-Infographic-final

Why not leverage this opportunity and get HubSpot Inbound Marketing certified?

What will you learn from this blog?

Through this blog, you will get answers to the following question:

  • What is the Inbound Marketing Certification course?
  • Why get certified?
  • Who should get certified?
  • How to get inbound certified?
  • Course content
  • What will you get after passing the exam?

Inbound Certification Course: What is it?

The Inbound Certification Course covers all the fundamentals of the Inbound Marketing methodology. You can learn about blogging, SEO, lead nurturing, landing pages, conversion analysis, and reporting comes together in order to form a modern inbound marketing strategy.

You will be HubSpot Inbound Certified once you will pass the certification exam with at least 75%. The duration of the exam is 75 minutes, the number of questions you will have to attempt is 60. One good point is that there is no negative marking in this exam, so you should attempt all the questions even if you are dicey on a few.

Why is Inbound Certification worth it?

You will get an opportunity to join a community of more than 30,000 actively inbound certified marketers. By introducing you to the Inbound Marketing methodology, you will be able to grow your business and career.

Once you get certified, you will learn how to create content marketing that attracts people, lead nurturing, high-converting landing pages, and customer delight.

Digital Marketing Course by Digital Vidya

Why should I do it?

1. Students

There is a large chunk of students opting for Inbound Marketing Certification due to the job and internship opportunities.

2. Entrepreneurs

Are you an entrepreneur and don’t know what Inbound Marketing is? After this certification, you will know the hacks and tricks to build the Inbound businesses from the ground up.

3. Non-marketers

Those who wish to establish their careers in the most satisfying jobs can learn the Inbound Marketing methodology and get certified.

4. Marketers

Marketers can polish their content or digital marketing skill sets.

How to get HubSpot Inbound Certified?

Here are steps to give the Inbound Marketing Exam:

1. Sign up

You will need to sign up for a complimentary HubSpot account. If you are already a paying customer, then you will just have to log in and look under the Academy tab.

2. Take classes

Before you give your test, you will have to take your classes and resources. Once you are prepared for your certification exam, give the test!

3. Pass the exam

For taking your certification exam, you have to register for it. You can also track your grade within your HubSpot account and when you have passed, you will get a HubSpot Inbound Marketing Certification!

What will you get after passing the exam?

You just passed your Inbound Marketing exam! But what after this? You can throw that black hat in the sky or throw a graduation party! Wait, just kidding.

The personalized badge and certificate that you will receive are hundred times more valuable than a party or a hat. You can display the Inbound Certification in a multitude of ways. You can add it your LinkedIn profile, email signature, and your website. Why not get a print out and hang it on your desk proudly?Get-Hubspot-Inbound-Marketing-Certified-620x330

If you are searching for a job, the HubSpot Inbound Marketing Certification in your resume will increase the chances of you getting hired.

Benefits of being Inbound Marketing Certified

  • No other marketing branch can claim more rigorous testing.
  • Certification is definitely a tie-breaker if you are looking for work.
  • You will be at the top since the growth and scope in inbound marketing are immense.
  • If you are a certified Inbound Marketing Manager, you will be tougher to be replaced or out-sourced to a non-certified person.
  • The certification will be a proof to your prospects and customers that you know all about delivering exceptional marketing ROI.

The HubSpot Inbound Certification is a free online marketing exam that is open to anyone and everyone.

If you are a business owner, CEO, student, or professional marketer then the Inbound Certification puts you on the top of the updated and latest trends in the dynamic world of inbound marketing.

See the big picture of how Inbound Certification is going to help you to attract visitors, convert the leads, nurture and delight customers into promoters.

You can become an Inbound Marketing Certified Professional in a matter of few days!

Resources to learn Inbound Marketing

1. HubSpot Resources

HubSpot provides comprehensive videos from where you can learn Inbound Marketing and give the exam. However, there is only one drawback i.e., there is no opportunity to get practical knowledge.

2. Training Institutes for Inbound Marketing Exam

There are a few high-quality institutes that offer Inbound Marketing Certification Course.

There are two types of courses:

  • CIMM (Certified Inbound Marketing Master)
  • CIMP (Certified Inbound Marketing Professional)

It is a one-month long training where you will learn everything related to Inbound Marketing.

Course syllabus for HubSpot Inbound Marketing

Looking for what all you will learn? Here’s the full course syllabus:

1. Attract prospects into conversion funnel

You will be able to learn how Inbound Marketing’s different phases of implementation and how one can generate the ‘pull factor’.

2. Convert the potential customers to leads via emails

You will learn how to aggregate audience and impact their thinking to generate high-quality leads.

3. Turn traffic to leads

You will hands-on the latest techniques of website optimization and landing page designing.

4. Nurture the leads using emails

Once you have knowledge on what and how of Inbound Marketing, you will learn about marketing automation, and how to use drip email marketing for lead qualification and nurturing.Inbound-methodology

Why choose Digital Vidya?

Learning without practice is of no use and most of the resources out there only help you with theoretical concepts.

Here are some of the points you should consider:

  • The HubSpot Inbound Marketing Certification course offered by Digital Vidya not only helps in building your basic inbound marketing concepts but also helps you get hands-on experience with the tactics and techniques of inbound marketing.
  • There will be experts to guide you.  There will be live instructor-led sessions (12 hours).
  • 1-month Research-based Internship.
  • Placement Assistance.
  • 24×7 Q & A Support.
  • There will be a huge number of case studies, exercises, and the hands-on project.

Want to prepare and pass the HubSpot Inbound Marketing Certification? Join Inbound Marketing Training

Already taken the HubSpot Inbound Marketing Certification exam? We would love to hear your experience.

Image Credits:,,, HubSpot

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