How to Prepare for Google Analytics Certification Exam (GAIQ)

Ever since the establishment of Google in 1998, it has grown to become a tech giant in the marketplace. Imagine these three situations:

  • Your best friend says he got a job offering from Google.
  • The company in which you are going to give the interview is partnered with Google.
  • One of your fellow mates got Google Certified in analytics.

There is a high possibility that you will be impressed in these three situations and that is obvious since Google is a big brand.

What will you gain from this blog?

By the end of this article, you will know the followings things:

  • What Google Analytics Certification exam is?
  • Why is it valuable to take this exam?
  • How can you prepare for the exams along with the time limits and passing scores?

Google started its Analytics certification/ Google Partners in 2004.

But have you ever wondered why Google Analytics is so crucial?

  • Tracks the overall information of the site.
  • Find out where the traffic is coming from.
  • Get insights about your audience.
  • Google Analytics could be used to see if the content on your site is working or not.

If questions like how many times a user visits your site before they actually buy something, how many people visit your site and leave after viewing the first page, and what page on your site has the highest bounce rate makes you wonder then Google Analytics is one solution.

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If you run an e-commerce store, a blog, or any kind of web property, you should know all these.

You might have spent a lot of time gaining the Analytics skills you have now, why not get certified from Google itself?

Aim of Google Analytics Certification Exam

The aim of this exam by Google is to test the proficiency in Google Analytics of any individual.

Before you start, you will need to sign up for Google Partners and create an individual profile after which you will get access to the free Google Analytics IQ exam.

What is Google Analytics Certification Exam?

The Google Analytics Individual Qualification is a certification test that consists of 70 questions relating to analytic vocabulary, theory, application, and the Google Analytics platform itself. The time limit for this test is 90 minutes which consists of 70 multiple choice questions which have two to five answer

Well, Google Analytics exam could be one of the most difficult exams you will ever take. Oh, by that we didn’t want to scare you. The tricky part of this exam is some questions ask you to select ‘all that apply’ which means there can be up to 24 possible answer combinations for those questions.

You can access this test at the Google Testing Center for free. It is an open book exam, however, the difficulty level of the questions vary.

Once you have started the test, you will have to complete it within 90 minutes. There was a feature of pausing. However, after the latest revision by Google, it is no longer available. Once you have started the test, the exam timer will continue to run until 90 minutes are over or you have to choose finish the test option.

Note: Sadly, the timer will continue to run even if you Pc shuts down.

You need at least 80% marks to get certified from Google Analytics. Mathematically speaking, this means you must correctly answer at least 56 out of 70 questions. This means you have nearly than 1 and ½ minute to answer each question.

Why Get Google Analytics Certified?

Considering the fact there is no physical framed certificate (since the certificate is mailed), there is no classmates and no graduation party then why is it worth your time?

Undoubtedly, Google Analytics is easy to use for beginners but it is an extremely powerful tool in the hands of a knowledgeable person. A qualified user can effectively leverage Google Analytics for their organizations and help others to do the same.

GAIQ is the most powerful tool to establish a solid foundation of understanding and application in the area of testing, growing, and improving the working of your business. Once you get Google certified in analytics, it will naturally mean that you have enough understanding of the platform to ask constructive and critical questions along with applying principles and theories towards understanding the improving of digital performance.

This exam will not make you a complete master of Google Analytics; however, it will set you up completely to further your understanding of Google Analytics along with other analytics platforms. You will be able to ask the right questions and will have the ability to easily find the answers.

How Can You Give Google Analytics Exam?

Once you are all set to take the exam, you will need to visit After that, you will have to sign up for Google Partners and then create an individual profile. With this, you will have an access to the free exam. In order to access the exam, you need to click the exam link ‘Analytics’ under certification in the left navigation.

Google Analytics Test Website:

After passing the exam (fingers crossed), you will be able to access your public profile page and personalized certificate page.

A quick how-to on giving Google Analytics Exam

  1. Go to
  2. Click “I’m an Agency” on the top right of the page
  3. Next, you will have to click the button “Join Google Partners”
  4. Read and follow the instructions. After that, sign in with your Google Account
  5. Click “Sign up” and click “Agree” on the terms and conditions.
  6. After signing up, click “Analytics” on the left side. You will see an option of “Take Exam” on the right side. Click it when you are ready to take the exam. You will need at least 80% for passing the exam.
In Pictures

Step 1Google_Partners_im_an_agency

Step 2Google_Partners_Join_Partners

Step 3google_partners_signup

Step 4Google_Partners_-_Analytics_Certification

How to Prepare for Google Analytics Certification Exam?

1. Google Resources

Google Resources include Analytics Academy, Analytics YouTube Channel, Analytics Blog, and Analytics Discussion Forum.

You can get all the topics and content covered on the exam via Google Analytics IQ Lessons, earlier known as Conversion University. This consists of online lessons that are available for free.

In the Google Analytics IQ Lessons, you will have 21 different presentations that are easy to comprehend.

2. Training Institutes

One of the best training companies you can go for is Digital Vidya, Asia’s leading digital marketing training company. The company offers Analytics Course which covers every single aspect of Google’s Analytics exam.

Rough list of topics that you will have to study before giving the exam
  • Campaign Tracking & AdWords Integration
  • Event Tracking & Virtual Page Views
  • Internal Site Search
  • Motion Charts
  • Custom Reports
  • Domains & Subdomains
  • E-commerce Tracking
  • Regular Expressions
  • Cookies
  • Advanced Segments
  • Filters
  • Funnels
  • Goals
  • AdWords
  • Traffic Sources
  • Interpreting Reports
  • Tracking Code
  • Interface Navigation
  • Accounts & Profiles

Note: It is important to note that Google has made many changes to Google Analytics over the last few years and Google updated its exam in the year 2014. The fundamental material that is covered on the exam is the same but if you are using the old version of Analytics instead of new, you may need to know the new version and the features before actually taking the exam.

Some of the tips you should consider

1. Read about other’s test experiences

More than 30,000 people have taken the GAIQ and a couple of them have written about their experiences. It is crucial to know what and why of the test you are going to study for before you even start studying.

2. Write notes when completing the Analytics Course

Since there is so much to study from videos, units, and practice test questions that without taking note of each, you might face difficulty. The repetition allows you to ensure that you absorb as many data as possible. Compile the notes into a single document and read them thoroughly.

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What after passing the Exam?

Congratulations! You have passed the exam and your member jacket is in your mail box (not really a jacket). But one thing for sure is now you have the foundation to ask about and apply beneficial and critical analytic practices and concepts.

You are now an analytic master in training. With your freshly developed skills, you have the ability to determine the metric for your business and develop charts, dashboards, and funnels around this metric.

Share your individual qualification status with others

Let others know you are Google analytics certified…

After passing the exam, you will be able to share the status of your individual qualification with others. You display your personalized certificate or Google Partners public profile

How Can You Stay Certified?

Google sends you an email along with an official certificate showing that you have passed the exam. The certificate for Google Analytics is valid for 18 months from the date of the passing exam.

Google presents you with the list of the percentage of questions correctly answered by you instead of giving you the results for each question.

The difference between failing and passing can be based on how you interpret some of the questions by Google. You need to pay attention to detail on every question.

Highly-important note: It is important to note that Google has revised its questions and has moved away from the facts based straight-forward questions to logical reasoning based questions. So if you are thinking to quickly search the net, then it might not work in your favor.

Want to prepare and pass the Google Analytics Certification? Join Web Analytics Course

Don’t worry if you fail since you can take the exam again. However, you will have to wait for 7 days. You can take the exam as many times as you want.

Also Read: Google AdWords Certification

Already taken the Google Analytics exam? We would love to hear your experience.

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  1. Ashish Mittal says

    It is highly comprehensive and elaborated. Thanks for sharing!
    I want to know which all training institutes I can look for if I wish to have deeper understanding of Google Analytics and what all job opportunities are there after doing the course?

  2. Naresh says

    Hi, how can I get placement? I have done my Google analytics certification but there is no placement yet. I know opportunities don’t come to you rather you go so how should I proceed further? Waiting for an early response. Thanks

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