How to Prepare for Google Analytics Certification Exam (GAIQ)

Ever since the establishment of Google in 1998, it has grown to become a tech giant in the marketplace. Imagine these three situations:

  • Your best friend says he got a job offering from Google.
  • The company in which you are going to give the interview is partnered with Google.
  • One of your fellow mates got Google Certified in analytics.

There is a high possibility that you will be impressed in these three situations and that is obvious since Google is a big brand.

What will you gain from this blog?

By the end of this article, you will know the followings things:

  • What Google Analytics Certification exam is?
  • Why is it valuable to take this exam?
  • How can you prepare for the exams along with the time limits and passing scores?

Google started its Analytics certification/ Google Partners in 2004.

But have you ever wondered why Google Analytics is so crucial?

  • Tracks the overall information of the site.
  • Find out where the traffic is coming from.
  • Get insights about your audience.
  • Google Analytics could be used to see if the content on your site is working or not.

If questions like how many times a user visits your site before they actually buy something, how many people visit your site and leave after viewing the first page, and what page on your site has the highest bounce rate makes you wonder then Google Analytics is one solution.

Digital Marketing Course by Digital Vidya

If you run an e-commerce store, a blog, or any kind of web property, you should know all these.

You might have spent a lot of time gaining the Analytics skills you have now, why not get certified from Google itself?

Aim of Google Analytics Certification Exam

The aim of this exam by Google is to test the proficiency in Google Analytics of any individual.

Before you start, you will need to sign up for Google Partners and create an individual profile after which you will get access to the free Google Analytics IQ exam.

What is Google Analytics Certification Exam?

The Google Analytics Individual Qualification is a certification test that consists of 70 questions relating to analytic vocabulary, theory, application, and the Google Analytics platform itself. The time limit for this test is 90 minutes which consists of 70 multiple choice questions which have two to five answer

Well, Google Analytics exam could be one of the most difficult exams you will ever take. Oh, by that we didn’t want to scare you. The tricky part of this exam is some questions ask you to select ‘all that apply’ which means there can be up to 24 possible answer combinations for those questions.

You can access this test at the Google Testing Center for free. It is an open book exam, however, the difficulty level of the questions vary.

Once you have started the test, you will have to complete it within 90 minutes. There was a feature of pausing. However, after the latest revision by Google, it is no longer available. Once you have started the test, the exam timer will continue to run until 90 minutes are over or you have to choose finish the test option.

Note: Sadly, the timer will continue to run even if you Pc shuts down.

You need at least 80% marks to get certified from Google Analytics. Mathematically speaking, this means you must correctly answer at least 56 out of 70 questions. This means you have nearly than 1 and ½ minute to answer each question.

Why Get Google Analytics Certified?

Considering the fact there is no physical framed certificate (since the certificate is mailed), there is no classmates and no graduation party then why is it worth your time?

Undoubtedly, Google Analytics is easy to use for beginners but it is an extremely powerful tool in the hands of a knowledgeable person. A qualified user can effectively leverage Google Analytics for their organizations and help others to do the same.

GAIQ is the most powerful tool to establish a solid foundation of understanding and application in the area of testing, growing, and improving the working of your business. Once you get Google certified in analytics, it will naturally mean that you have enough understanding of the platform to ask constructive and critical questions along with applying principles and theories towards understanding the improving of digital performance.

This exam will not make you a complete master of Google Analytics; however, it will set you up completely to further your understanding of Google Analytics along with other analytics platforms. You will be able to ask the right questions and will have the ability to easily find the answers.

How Can You Give Google Analytics Exam?

Once you are all set to take the exam, you will need to visit After that, you will have to sign up for Google Partners and then create an individual profile. With this, you will have an access to the free exam. In order to access the exam, you need to click the exam link ‘Analytics’ under certification in the left navigation.

Google Analytics Test Website:

After passing the exam (fingers crossed), you will be able to access your public profile page and personalized certificate page.

A quick how-to on giving Google Analytics Exam

  1. Go to
  2. Click “I’m an Agency” on the top right of the page
  3. Next, you will have to click the button “Join Google Partners”
  4. Read and follow the instructions. After that, sign in with your Google Account
  5. Click “Sign up” and click “Agree” on the terms and conditions.
  6. After signing up, click “Analytics” on the left side. You will see an option of “Take Exam” on the right side. Click it when you are ready to take the exam. You will need at least 80% for passing the exam.
In Pictures

Step 1Google_Partners_im_an_agency

Step 2Google_Partners_Join_Partners

Step 3google_partners_signup

Step 4Google_Partners_-_Analytics_Certification

How to Prepare for Google Analytics Certification Exam?

1. Google Resources

Google Resources include Analytics Academy, Analytics YouTube Channel, Analytics Blog, and Analytics Discussion Forum.

You can get all the topics and content covered on the exam via Google Analytics IQ Lessons, earlier known as Conversion University. This consists of online lessons that are available for free.

In the Google Analytics IQ Lessons, you will have 21 different presentations that are easy to comprehend.

2. Training Institutes

One of the best training companies you can go for is Digital Vidya, Asia’s leading digital marketing training company. The company offers Analytics Course which covers every single aspect of Google’s Analytics exam.

Rough list of topics that you will have to study before giving the exam
  • Campaign Tracking & AdWords Integration
  • Event Tracking & Virtual Page Views
  • Internal Site Search
  • Motion Charts
  • Custom Reports
  • Domains & Subdomains
  • E-commerce Tracking
  • Regular Expressions
  • Cookies
  • Advanced Segments
  • Filters
  • Funnels
  • Goals
  • AdWords
  • Traffic Sources
  • Interpreting Reports
  • Tracking Code
  • Interface Navigation
  • Accounts & Profiles

Note: It is important to note that Google has made many changes to Google Analytics over the last few years and Google updated its exam in the year 2014. The fundamental material that is covered on the exam is the same but if you are using the old version of Analytics instead of new, you may need to know the new version and the features before actually taking the exam.

Some of the tips you should consider

1. Read about other’s test experiences

More than 30,000 people have taken the GAIQ and a couple of them have written about their experiences. It is crucial to know what and why of the test you are going to study for before you even start studying.

2. Write notes when completing the Analytics Course

Since there is so much to study from videos, units, and practice test questions that without taking note of each, you might face difficulty. The repetition allows you to ensure that you absorb as many data as possible. Compile the notes into a single document and read them thoroughly.

Digital Marketing Course by Digital Vidya

What after passing the Exam?

Congratulations! You have passed the exam and your member jacket is in your mail box (not really a jacket). But one thing for sure is now you have the foundation to ask about and apply beneficial and critical analytic practices and concepts.

You are now an analytic master in training. With your freshly developed skills, you have the ability to determine the metric for your business and develop charts, dashboards, and funnels around this metric.

Share your individual qualification status with others

Let others know you are Google analytics certified…

After passing the exam, you will be able to share the status of your individual qualification with others. You display your personalized certificate or Google Partners public profile

How Can You Stay Certified?

Google sends you an email along with an official certificate showing that you have passed the exam. The certificate for Google Analytics is valid for 18 months from the date of the passing exam.

Google presents you with the list of the percentage of questions correctly answered by you instead of giving you the results for each question.

The difference between failing and passing can be based on how you interpret some of the questions by Google. You need to pay attention to detail on every question.

Highly-important note: It is important to note that Google has revised its questions and has moved away from the facts based straight-forward questions to logical reasoning based questions. So if you are thinking to quickly search the net, then it might not work in your favor.

Want to prepare and pass the Google Analytics Certification? Join Web Analytics Course

Don’t worry if you fail since you can take the exam again. However, you will have to wait for 7 days. You can take the exam as many times as you want.

Also Read: Google AdWords Certification

Already taken the Google Analytics exam? We would love to hear your experience.

Image Credits:,

Best Business Analytics Course In India: Top 15 Courses

The field of business analytics is constantly growing. New techniques and tools are being added while the older ones are being trashed frequently!

The job of a business analyst is to analyze business or organization domain which could be hypothetical or real as well as document its business or processes and assess the business model. Business analysts do play an important role in any organization, however, the business analysis profession is relatively under-explored.Coursedom_Data-Analytics_gif_banner

However, with the growing competition, it is not enough to just have business analytics skills. To have something that differentiates you from the crowd, you need to do a Data Analytics course along with business analysis knowledge.

Given below is the Google Trend for ‘Data Analytics’ vs ‘Business Analytics’:Data Analytics vs Business Analytics

It is quite evident from Google Trends that over a period of 5 years (2012 to 2017), Data Analytics has shown an incredible rise in demand when compared to Business analytics.

  • Business Analyst 

Communication, Domain Knowledge, Analytical thinking, Generic technical knowledge, Persuasion Skills, Decision-solving skills, Problem-solving skills, Managerial Skills, and negotiation skills.

  • Data Analyst

In addition to the above-mentioned skills, a Data analyst also needs to analyze data like Reports, OLAP, data mining, SQL, etc.

Here’s a graph that shows the trend of Analysis jobs in India in the year 2015:

Filled Jobs vs Unfilled Jobs (India, 2015)

Filled Jobs vs Unfilled Jobs (India, 2015)

To cater to your needs in the data analysis and business analysis field, here is a list of top institutes for business analysis course that are ranked on the basis of faculty, course content, placement assistance, events, virtual labs, external collaborations, pedagogy etc.

Top 15 Business Analytic Training Course Institutes In India

1. Certified Program in Business Analytics (CBA) by Indian School of Business (ISB)Indian School of Business logo

This course offered by Indian School of Business covers various topics. Certified Program in Business Analytics was started in September 2013. It is a 1-year classroom along with online learning. The students are supposed to attend classes every alternate month. The admissions are open around February and September every year. With the help of the technology, they teach during no classrooms as well. There is a 3 to 6 months project at the end of the course. It is tied-up with SAS and has brand value ISB. There is only one restriction you will face is the exorbitant fees. The program fee is as high as Rs. 6 lacs. However, what makes them stand in this list is the brand name they have established so far. This is one of the early Business Analytics course that has built a strong name for itself in a short duration of time.

2. Data Analytics Course by Digital Vidya Digital-Vidya_logo_august

Being a leader in Digital Marketing Industry, Digital Vidya also offers Data Analytics Course which provides a comprehensive hands-on training. One of the striking features of this data analytics course is the expert knowledge they offer with the help of real business examples.

Once enrolled, you will gain knowledge on SQL, Python, Tableau and more. You will also be exposed to databases including latest NoSQL and traditional RDBMS. There are three training options available to you i.e Python, R, and SAS.

The exceptionally fine faculty helps in brainstorming and better understanding the field of business analytics.

Online learning: This is a 22-week long course where you will learn from experts. If you are from any city but have an internet connection, Data Analytics course will be one of the best investments to make!Coursedom_Data-Analytics_gif_banner

3. Post Graduate Program in Business Analytics by Great Lakes Institute of ManagementGreat lakes institute of management logo

This course offered by the Great Lakes Institute of Management has been designed by corporate and senior professionals of analytics industry. Up until now, this program has contributed in 1,75,000+ learning hours. This program in Business Analysis helps candidates by equipping them with varied skill sets that involve technological, managerial, and functional roles in analytics. It provides considerable exposure to tools like R, Tableau, and SAS. Along with providing exposure to real world applications, it provides practicability. The PGPBA program is offered in Chennai, Bangalore, and Gurgaon.

Online learning: Everyone appearing in the course has access to the online LMS that hosts content and live webinar in order to help their candidates learn while they are off campus. Thus, by integrating innovation with a learning environment, they are providing effective learning.

4. Data Science Specialization Course by Jigsaw AcademyJigsaw Logo

The data science specialization course that covers both SAS and R. Provided by Jigsaw Academy, this course is designed by industry experts who have applied analytical tools and techniques to fix business problems in various fields like financial services, telecom, and FMCG.

The duration of the course is 6 months and the total cost is Rs 62,000. It comprises knowledge of predictive analytics skills, statistical concepts, and analytic tools (Excel, language of SAS and R) as well as using statistical tactics to analyze data so as to make decisions relating to business. With case studies, they make their students’ concept strong. When you opt for Jigsaw Academy, they will provide placement support.

5. Certificate program in business analytics for executives (CPNBAE) by IIM LucknowIIM_Lucknow_Logo

This certification course is taught in joint efforts of Kelley School of Business and IIM Lucknow. This course is bifurcated in 4 modules. Along with that, there is a tie-up with SAS for E-Miner training. Obviously, this course includes big brands backing it up. The main thing in here is the less gap between what is being taught in the classrooms and what actually is required in the practical world.

6. Executive Programme in Business Analytics by IIM CalcuttaIIM Calcutta logo

This course of business analysis is offered by IIM Calcutta. The course is divided in 10 modules which is completed in a year. You will only have to visit the campus twice and the rest of the course is delivered via Hughes Education. The total cost which one has to spend is Rs 2 lacs including the in-campus component.

Soon after successful completion, IIM Calcutta grants certification. Being one of the most reputed brand and earliest programs in India, it has special importance. The fees is also comparatively low which adds on the goods of IIM Calcutta. However, lower classroom interaction certainly becomes a drawback at a point of time.

7. Certified Big Data Analyst and Data Science with SAS and R by AnalytixLabsAnalytixLabs Logo

Instituted in the year 2011 and headquartered in Delhi/NCR, this training firm delivers training via online as well as on-site mode. They offer a wide variety of course along with no dearth of personal attention. Data Visualization, Data Science, and Big Data Analytics are few of the courses provided by AnalytixLabs. For enhancing your resume, they also give global certification at the end of the course. Some of the renowned brands they have worked with are Jabong, American Express, EXL services, Snapdeal, Indian Army, Tech Mahindra, BlackRock, and Times Group.

Key Features

  • Experience of over 50 years in Analytics & Consulting.
  • Trainers are picked up from highly professional companies like Deloitte, Facebook, McKinsey, Fidelity and Genpact.
  • There are case study based modules created by trainers based on practical applicability and real life experience.
  • The Flagship program is Certified Big Data Analyst and Data Science with SAS and R.

8. Certificate course in Big Data and Analytics by EdurekaEdureka logo

Edureka, one of the fastest growing online education market offers the course in analytics via online live interactive classes. Instituted in the year 2011, this is one of the fastest growing online education marketplace for live and interactive course in both business and technology area. This institute offers more than 75 courses which include areas like analytics, mobile programming, big data and other professional certificates taught by industry experts.

Key features

  • Effective delivery model of instructor-led live online classes which is backed by 24*7 support. Along with that, there is free lifetime access to all the course content.
  • Provide courses on new technologies like Business Analytics and Big Data.
  • Course taught by professionals in the Business industry.

9. Certificate Programme on Business analytics and Intelligence by IIM BangaloreIIM Bangalore logo

Offered by one of the most sought after institutes across Asia, IIM Bangalore provides the course in the most effective manner. Probably the protagonist in the starting the one-year executive programme in Analytics. This one year course consists of eight modules and a project and is delivered via online as well as offline methods along with an optional module to cover SAS E-Miner at the end. It covers a wide range of algorithms and topics. This course thus provides an in-depth knowledge with respect to data handling and Business Analytics’ tools which can be used for problem solving and decision making.

10. Big Data Analytics by Manipal Pro Learnmanipal prolearn logo

Headquartered in Bangalore, India, the Manipal Pro Learn was instituted in the year 2014. They provide online instructor led program. The flagship program offered is Big Data Analytics using Hadoop. It is designed for pursuing a career in analytics by providing a comprehensive learning experience. The learning takes place through various modes such as reading materials, case studies, webinars from subject matter experts, video lectures, and online practice sessions. This program would hardly take 120 hours duration to help you build a career. The aim of this certificate course is to bridge the gap between the current emergence in the field of analysis and the skill available.

11. Business Intelligence and Business Analytics Program by Orange Tree Globalorange tree global logo

This program provided by Orange Tree Global is one of the leading Business Analytics and Business Intelligence Training organization in India. The focus is on Business Intelligence tools like R, SAS, VBA and SPSS. With case study as the basis for approaching helps ensure that students and professionals learn the application of important tools in Business analysis. The mode of delivery is through both online and classroom. The regional offices across Pune, Kolkata, and Mumbai provides analytics training to some of the largest financial institutions, IT companies, and Media Houses. This was instituted in the year 2010 and ever since then they are focusing on providing training that helps them apply tools and other knowledge in the practical world.

12. Business Analytics Program by IMS ProschoolIMS Proschool logo

Headquartered in Mumbai, IMS Proschool provides NSE India Certified Business Analytics Program in New Delhi, Mumbai, Bangalore, Pune, Chennai, Hyderabad, and Bhubaneshwar. Soon after its inception in the year 2014, it has created a strong foundation for itself by providing top-notch services in the education industry.

As of now, they have trained more than 16,000 employees of BSFI and 3,00,000+ candidates for different competitive exams. Their experience and professionalism set them apart from the rest.

13. Executive Program in Business Analytics (EPBA) by MISB BocconiMISB Bocconi logo

One of the top notch B-school, Bocconi launched a 10-month Executive Program in Business Analytics for providing professional knowledge. This course provides a deeper understanding of all relevant disciplines of business analytics like machine learning, statistics, SAS, Big Data, time series, text mining, digital marketing, web analytics etc. This course involves 280+ hours of training to complete with 120 hours of in-person training held over six three-day modules at campus of MISB Bocconi, Mumbai.

14. Post Graduate Program in Business Analytics by Praxis Business SchoolPraxis_logo

The postgraduate program in Business analytics is offered by Praxis Business School. This is a 9-month long training via classroom mode followed by campus placements. There is a curriculum with 500+ hours of classroom interaction alongside with case studies, assignments and projects which help gain complete knowledge and experience in analysis.

Skills you will gain:

  • Analytical: The statistical modeling, machine learning, and data mining techniques.
  • Communication and Visualization: Tell an effective storytelling
  • Technology: Deep understanding of analysis tools such as SQL, SAS, R, Excel, Python, Hadoop etc in order to extract, analyze and visualize the data.
  • Application of analytics to business field: Application of analytics tools in business functions.

15. Business Analytics by EduPristinePristine-Logo

Providing international certifications in Analytics (Big Data, Hadoop, and Business Analytics), EduPristine is India’s leading training institute. This institution has been found by professionals in the fields of banking and private equity like Standard Chartered, Goldman Sachs,  Accenture, and Crisil. EduPristine has conducted over 5,00,000 training sessions. Some of the participants are IIM Calcutta, ISB, Bank of America, ING Vysysa, J.P. Morgan, and E&Y.   

The Business Analytics program focuses on Econometrics, Time Series Analysis, prediction of future outcomes, and forecasting. With the use of data, explanatory and predictive modeling, statistical and quantitative analysis, and fact-based management it helps in driving better decision-making power.

The training takes place in the classroom with 10 days hands on workshop which is specially designed to provide you a proper understanding of data along with assignments and projects which have practical implications. There is also 100 Hours Virtual Lab Practice on SAS language. You will get a certification of excellence or completion once you are done with the course.

Share your feedback on which course caters to your need or to know more details on the course of your interest!