How Digital Marketing Strategy Can Boost Your ROI?

What is Digital Marketing Strategy?

With Digital Marketing Strategy, you create a series of actions that are going to help you achieve your objectives with the help of online marketing techniques such as PPC, SEO, Content Marketing, Web Analytics, Email Marketing, and Social Media Marketing.

Without a Digital Marketing Strategy, you cannot take advantage of the growing opportunities in the online industry. To get the best out of digital marketing, one needs a strategy to bring in all the elements together in the right proportion.

How Will an Effective Digital Strategy Help You?

It will ensure that you take the right decisions to make a company successful online.

A digital marketing strategy framework will help you give logical sequence to follow and ensure inclusion of all key areas of strategy development and implementation.

Digital Marketing Strategy Tips

  1. Mobile-Focused Approach

Many marketers fail to deliver a good experience via mobile and this leads to downgrading their businesses. You are only hurting your brand if you don’t have a mobile-friendly experience. You can check the mobile-readiness of your site by checking out Google’s mobile-friendly test.

  1. Don’t Annoy your Clients

The attention span of humans is less than 2.8 seconds. Therefore, if you wish to attract and keep customers, keep your engagement simple and add value to your offerings.

Monitor what your customers are doing and talking about and engage with them when they are ready.

  1. Engagement Should be Easy and Obvious

Your customers should immediately see and understand what is expected of them when you are providing them with information, asking for a sign-up or promoting a product.

With an effective digital marketing strategy, you will be to engage customers easily. You should have an extremely easy to find and complete a call to action button or CTA.

Here’s a visual representation of digital marketing strategy that will help you boost your Return on Investment (ROI). You will need to customize this digital marketing strategy example to suit your goals.a-visual-digital-marketing-strategy-to-improve-your-roi-011

Originally Published at Digital Vidya Blog

Best Courses After 12th | Top Career Options After 12th

What best courses after 12th are available for me?

If you are reading this article, there’s a likelihood that it is the time of April or May when you are preparing for your 12th class exams. Thinking about what to do after 12th comes along with anxiety attacks. You decide to clear your head and sort ‘what to do with your life now’. Here comes the rescue: List of Best Courses after

Best Courses After 12th

We have aggregated best courses to do after 12th on the basis of streams, job prospects, and professional courses that are in demand. Let’s get started…


The field which covers the economic part of the political, technological, legal, and social aspects. There are few fields of specializations but are very challenging and demanding. Commerce includes activities of exchange the goods, money, and services between the companies and persons.

1. (Bachelor of Commerce)

This is a degree course done by a vast number of students after their class 12th. B.Com degree gives you a complete overview of the overall business scenario including buying and selling of goods. You can make a career in fields like management, accounts, and finance.

2. Law

Law is the only degree course provided in India in legal education and is, therefore, the most popular course among students. It covers the civil litigation, legal analysis, and document drafting. This requires years of education and practice to become a well-established lawyer.


One of the most popular fields among the students is management. It involves regulation and maintenance of an organization’s administration and functioning. There are various specializations and disciplines which also provides opportunities for global courses after 12th

1. BBA

One of the most common business oriented course is BBA which helps the students understand the foundation of business and overall management process. If you are looking towards making a career in the management field, then this is the option you can opt for.

2. MBA

Doing masters in business administration is one of the most respected job fields, however, with high competition. If you opt for this field, you will learn about planning, organizing, strategizing, implementation, administration, control as well as structure of any business.

3. Event Management

It deals with planning and organizing events that could be competition, festivals, ceremonies, parties, concerts etc. It is a growing and demanding management fields.

4. Retail Management

There are a lot of malls, shopping centers, multiplexes, plazas, and other shopping spots, therefore, retail management is one of the fastest growing fields right now. It involves dealing with storing, management, customer satisfaction, logistics, and more.

5. International Business

The business today is not limited up to the national boundaries. It is conducted globally across the nation boundaries. Due to the rapid rise in the global business, there is an increase in various MNCs and reputed organizations looking for specialized management students.


Engineering deals with machines, devices, material, system, improve, process, build, invent, design, and maintain. There are a lot of engineering branch for you to choose from like computer science & engineering, mechanical engineering, civil engineering, electrical engineering etc.

Here’s a little summary of the popular branches in science field:

1. Computer science

This area covers a lot of information about computer and its processes. Some of the popular work fields in CSE are software development, web designing, core programming, networking, database management, etc.

2. Civil Engineering

The most reputed and oldest field is Civil Engineering. One who opts for this field has to use scientific and physical principles for the overall development of the society. Of course, the physical structures are an important part of it. For instance, the art, design & construction of ports, township, buildings, roads, and more.

3. Mechanical Engineering

This branch involves the design, analysis, manufacturing, and maintenance of a mechanical system. There are opportunities to work in the field of service, development, manufacturing, and production as an engineer.

4. Electrical Engineering

This field of engineering provides knowledge of distribution and utilization of energy. There is an opportunity to work with the electrical equipment manufacturing companies, and  power grid systems.

5. Electronics & Communication Engineering

It is one of the fastest growing disciplines of engineering that focuses on information technology and chip level hardware. Knowledge of software application and electronics devices is given. The software and telecom industries have ECE experts.

Medical & Science

One of the most asked queries relates to the medical field. The medical field is a highly job oriented, top paid, respectable, and challenging one. Most often students choose to become a well-qualified doctor, but this field offers a vast number of career opportunities other than MBBS Doctor. You can work in research laboratories, pharmaceutical industries, healthcare sector and

1. MBBS (Bachelor of Medicine, Bachelor of Surgery)

The most popular degree in the field of medical is MBBS. With bachelor’s degree, you carry the term ‘doctor’ before your name. Students are taught about the methods of surgery, drug formulation and its effects, pharmaceutical chemistry, medicine, human cytology, and human anatomy.

2. BDS (Bachelor of Dental Surgery)

Equivalent to an MBBS degree, this medical educational field and professional domain teach students about dental surgery, dental problems, and denture. Being a job oriented degree, there are many job options available in hospitals, medical device manufacturing industries, and more.

3. Physiotherapy

This field relates to the therapy that helps people to rehabilitate the temporary disable people. If you opt for this job, you can go for jobs in hospitals or do private practice.

4. Pharmacy

One of the most popular career choices after 12th science is Pharmacy. Since there is a heavy requirement of well-qualified pharmacists in pharmaceutical industries, colleges, and hospitals. The course involves subjects like research & development, chemistry, drug indication & contraindication, new drugs development, analysis of chemical & drugs, pharmaceutical chemistry, etc.

Arts & Humanities

There are a variety of career-oriented courses in the arts & humanities field which a student regardless of its background, can pursue after class 12th. The field provides unique and interesting career options after 12th like photography, painting, choreography, cultural art, animation, media, and movie.

1. Animation

Popular among the art students, animation is one of the most creative fields which provides ample career and job opportunities. This field involves the creation of objects with computer graphics. The most popular courses are 2D and 3D animation. You can be a part of cartoon industries, animation, ad making companies, movies making and other digital works after completing this course.Literary art

2. Literary art

If you are imaginative, creative and are able to beautifully convert your thoughts into textual form, then this is the field for you. This aspect of art includes poetry, novel-writing, short stories, epics, writing and script writing.

3. Mass Communication

The field of journalism, ads, films, and media is covered under mass communication. There are professional degrees and diploma courses which provide good job opportunities. You can find jobs in tv shows, news channels, anchoring, journalism etc.

4. Performing Arts

There is involvement of all the studies and activities relating to the dance, singing, theater, music, comedy, choreography, martial art, editing, direction and more. This field of career fits perfect for those who wish to establish a career in the field of film and entertainment industry.

5. Hotel Management

There are a lot of opportunities to work when it comes to hotel management industry. This is a professional work in the service sector which involves management of bar, catering, kitchen, services, desk, and hospitality. Some of the popular specializations are chef and manager.

Professional Job-Oriented Courses After 12th

These professional courses will help you explore best career options after 12th:

1. Digital Marketing Course

While all other industries are struggling to attain a growth rate of 8-10%, the digital marketing industry is booming at a rate of 40%. Therefore, there are a lot of high paid job opportunities available for students hailing from any stream. Digital Marketing is the promotion of products or services via online platforms.

Read: Why Digital Marketing Course is for me?

Marketing is all online now which means ultimately, everyone has to have a knowledge of digital marketing field. Thereby, doing a professional digital marketing course will not only help you fetch a good job but also, grow your own job or business.

  • Less explored, more scope and job opportunities with no prior educational requirement

best courses after 12th

2. CA (Chartered Accountancy)

The core activity of any business, Chartered Accountancy is a specialized field. If you opt for CA as a career field, you need to deal with the financial management and financial audits of an organization. You have to be a member of ICAI (Indian Chartered Accountants Institute) and work in the field of auditing, cost accounting, tax management, management accounting, consultancy  etc.

  • High academic challenges but good salary packages

3. CS (Company Secretary)

Just like Chartered Accountancy, Company Secretary is a corporate professional course that deals with the legal activities of any business. Their role is to keep the records, tax returns, evaluate the legal aspects, and advice the organization.

  • Rigorous training and chance to work in brands or big ventures

4. Architecture

Professionals with a Bachelor of Architecture are in great demand due to the booming of real estate markets architects. Therefore, taking the B. Arch course after 12th, candidates will have to take the NATA examination. However, the only constraint is that only science students can apply for this course.

  • Many job opportunities but only science students can apply


Deciding on future career options could be a task. However, with the continuous development and progression, there are new fields emerging like Digital Marketing where students from any field can apply and land in a satisfactory job.

Got questions about any specific field? Or wish to explore more career opportunities? Feel free to drop your queries in the comment section below.

Image Credits: Sarvgyan, vector

Facebook Blueprint Certification: What, Why & How

What is Facebook Blueprint Certification?

A new digital course program for training brands on best practices for marketing and advertising enterprise, Facebook Blueprint Certification is launching this September.

Being a new education program, it aims to train marketers and businesses on how to use Facebook, so that they can create campaigns in a better way to drive business results.

Currently, there are two certifications available. The two certifications being offered to digital advertisers are the Facebook Certified Buying Professional and the Facebook Certified Planning Professional.

Once you select the certification you wish to do, you can schedule and take two secure online exams in the privacy and convenience of your place.

Blueprint Certification Overview

With the Blueprint Certification, digital advertising professionals will have a badge to differentiate themselves in the job market. This certification helps in providing the advertising industry with a better understanding of advertising usage and adoption on the Facebook platform, hence increasing the ROI on ads.

Facebook Blueprint Certification helps small businesses and enterprises select and retain talent who has the knowledge of the Facebook platform which thus, increases the impact and effectiveness of advertising campaigns on Facebook.

Two Types of Facebook Blueprint Certification

  • Facebook Certified Planning Professional

This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook Advertising campaigns. Following areas will be covered:

  1. Managing Facebook Pages
  2. Selecting and utilizing Facebook advertising objectives
  3. Targeting audiences for maximum impact
  4. Optimizing reach and frequency
  5. Fully utilizing Audience Insights
  6. Implementing planning strategy and best practices
  7. Thoroughly understanding how Facebook products can be tied into communication and advertising strategies.
  8. Understanding and learning from Facebook’s measurement solutions

In order to achieve this, you will have to take and pass the Exam 310-101: Facebook Advertising Core Competencies, and Exam 322-101: Facebook Certified Planning Professional.

  • Facebook Certified Buying Professional

This credential is given to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. Following areas will be demonstrated:

  1. Troubleshooting ad issues
  2. Leveraging consumer insights and the product catalog
  3. Understanding and testing the Facebook pixel and SDK
  4. Ad KPIs and reporting
  5. Improving performance and delivery via the ad auction
  6. Targeting audiences for maximum impact
  7. Managing, creating and purchasing Facebook ads
  8. Selecting and utilizing Facebook advertising objectives
  9. Expertly managing Facebook Pages

In order to achieve this credential, you will have to take and pass Exam 310-101: Facebook Advertising Core Competencies (This exam is a core requirement for all Blueprint Certifications), and Exam 321-101: Facebook Certified Buying Professional. The Facebook Certified Buying Professional exam will be available starting October, 2016.

Validity of Blueprint Certifications

All Blueprint certifications remain valid for 12 months. By the end of your certification period, you will have the opportunity to take a recertification exam and maintain your status for another 12 months.

Why Should I Go for Facebook Blueprint Certification?

Being a new global credentialing program for digital advertising professionals, FB Blueprint Certification is one of the best ways to set you apart in the marketing industry.

With an aim to offer valuable credentials that help your career and business growth, Facebook Blueprint Certification is designed to measure advanced-level competency in understanding and applying the skills required for Facebook advertisers.

Benefits of Blueprint Certification

Discussed below are some of the benefits you would have after earning Blueprint Certification:

1. Give your Career a Makeover

Since the digital world is dynamic and thus, evolving fast. This why, Blueprint has come up with most advanced-level program, Blueprint Certification. This certification recognizes advanced-level proficiency in the family of Facebook’s services and products.

2. Stand Apart from the Crowd

Becoming a Facebook Certified Professional is an accomplishment that will make you proud and you will receive a digital badge that’s verifiable digital badge that represents your credential online anywhere you choose to share.

It is easy to share the badge on Facebook and other social media.

Digital Marketing Course by Digital Vidya

3. Easy Recognition

Blueprint Certifications have been designed to measure advanced-level competency in applying and understanding the skills required for the Facebook advertisers.

4. A Tick on your Certification Goals

In the upcoming months, there will be two certifications available as of now, i.e.

  • The Facebook Certified Planning Professional
  • The Facebook Certified Buying Professional

After selecting your certification path, you will be able to take and pass two proctored, secure exams. The design of these exams is in such a way that they rigorously measure advanced-level competency in understanding and applying the skills required for the specific job roles.

In most of the cases, the mode of the exam may be an online as per your convenience and privacy.

5. Share, Connect, and Build

After you become a Facebook Certified Professional, you will receive a digital badge that will substantiate your accomplishment. If you choose to share it on your networks, you will be uniquely verified online by anyone.

Also, you can post your Blueprint Certification badge on social media sites like Facebook, include it in your electronic resume, email signature, or embed it on your website/blog.

Where can I study for Facebook Blueprint Certification?

Facebook Resources

Blueprint offers training from campaign optimization and other domains. Also, there are how-to videos on Facebook for effective solutions of ad measurements. The e-learning center can be accessed via desktop as well as mobile phones with the user’s Facebook account.

How to Become Certified?

In order to be called a Blueprint Certified, you must take two secure, online proctored exams and achieve a passing score of 700 or higher or both. At the end of the exam, you will receive a score between 300 and 1000. You have to achieve a minimum of 700 scores to pass the exam. Your official score will be confirmed within 48 hours.

The number of questions for the Blueprint Certification Exam may vary, but the expected questions could be between 50 and 60 questions. You will have up to 75 minutes to answer all questions.

These exams have been designed in a way that it measures if you have the minimum required knowledge, competence, experience, and skills to meet the expectations of a credential individual. These exams are delivered online via Pearson VUE, a test delivery vendor.

What’s the Cost of the Exam?

Blueprint Certification exams will cost up to $150 US dollars. The actual exam fee of different countries will be displayed during the checkout process.

In India, the fees of Facebook Blueprint Exam will be INR 10,000 approximately. Therefore, it will be crucial to crack the test in the first attempt!

What if I fail the Exam?

If you pass the exam, woohoo! However, if you don’t, then don’t worry!

You can schedule a follow-up retake appointment. You must wait 30 days before retaking an exam. You can retake your exam as many times as you want but no more than once every 30 days. Also, the exam fee will remain the same.

Learn more about Facebook Blueprint Certification.


Overall, having the certification programs and continuing to grow and learn from brands will not only help you in your career growth but will also make you an asset for the company you are working. You will be irreplaceable!

Also Read: Best Social Media Course in India

Have further queries? Feel free to ask in the comment section below!

How to Land your Dream Digital Marketing Job in 2016?

“This year the demand for Digital Marketing professionals will rise by 38%”

We all are much acquainted by the hype of digital marketing requirement today. The digital marketing skills are in serious demand, however, the digital skills gap is huge. The job market is booming and brands are focusing more on digital marketing than ever before.

Digital Marketing Course by Digital Vidya

According to a study by McKinley, 90% of all marketing roles require some analytical skills or digital marketing experience. Therefore, if you are planning to be a marketer or anywhere near it, having digital marketing skills will help you climb the career ladder in an easier way.

Here’s an infographic that illustrates the most popular digital marketing jobs, skills required, and pro-tips to get hired in the digital marketing industry!


Originally Published at Digital Vidya’s Blog

Top 27 Actionable Content Marketing Tips for Every Day Modern Marketer

Ever wondered with more than 2 million blog posts published each day, how are you going to stand apart from the rest?

Most of the digital marketers (not the smart ones) don’t focus much on their content strategies and this lack of content marketing planning is leaving them in the dark.

Digital Marketing Course by Digital Vidya

Undoubtedly, content marketing is the king and is likely to rule the upcoming years. If you are still perplexed about your content marketing strategy, this is the right place for you!

To be honest, without any content marketing tips and hacks, it is difficult to get your content noticed. 

Here are top 27 Actionable Content marketing tips that will dominate the year 2017 and will surely help you drive quality result.ContentMarketingTips-v3

Originally published at Digital Vidya’s blog

HubSpot Inbound Marketing Certification: What, Why, & How

What is Inbound Marketing?

Inbound Marketing is a subset of digital marketing where marketing tactics are used in order to bring potential customers to you rather than you having to put in your marketing efforts to grab their attention.inbound-marketing-infographic

Inbound Marketing is all about creating and sharing the content with the people out there. The specially designed content is to appeal the wishes of your customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

Upcoming Inbound Marketing Trends 2016-2017

Here are top 3 inbound marketing trends that you will see in the upcoming year:

1. User-generated content is in demand

Companies that are putting more efforts in the maintaining a stable content marketing strategy are going to generate more leads. In fact, Twitter has started doing this. Another example of user-generated content that could be seen is Starbucks and their white cup contest.

2. Guest blogging won’t help in SEO

We have always looked up to Guest blogs as a useful way of tapping into someone else’s audience. However, the trend has changed. For SEO purposes, guest blogs are a thing of past now.

3. Say yes to Marketing Analytics

Seeing the trends, it is safe to assume that 2016 has been the year of analytics. Most of the marketers (the smart ones) are spending their time figuring out what users want.

Inbound Marketing is on a rise and in the future, it is going to have the biggest share in the digital marketing strategy.Inbound-Marketing-Infographic-final

Why not leverage this opportunity and get HubSpot Inbound Marketing certified?

What will you learn from this blog?

Through this blog, you will get answers to the following question:

  • What is the Inbound Marketing Certification course?
  • Why get certified?
  • Who should get certified?
  • How to get inbound certified?
  • Course content
  • What will you get after passing the exam?

Inbound Certification Course: What is it?

The Inbound Certification Course covers all the fundamentals of the Inbound Marketing methodology. You can learn about blogging, SEO, lead nurturing, landing pages, conversion analysis, and reporting comes together in order to form a modern inbound marketing strategy.

You will be HubSpot Inbound Certified once you will pass the certification exam with at least 75%. The duration of the exam is 75 minutes, the number of questions you will have to attempt is 60. One good point is that there is no negative marking in this exam, so you should attempt all the questions even if you are dicey on a few.

Why is Inbound Certification worth it?

You will get an opportunity to join a community of more than 30,000 actively inbound certified marketers. By introducing you to the Inbound Marketing methodology, you will be able to grow your business and career.

Once you get certified, you will learn how to create content marketing that attracts people, lead nurturing, high-converting landing pages, and customer delight.

Digital Marketing Course by Digital Vidya

Why should I do it?

1. Students

There is a large chunk of students opting for Inbound Marketing Certification due to the job and internship opportunities.

2. Entrepreneurs

Are you an entrepreneur and don’t know what Inbound Marketing is? After this certification, you will know the hacks and tricks to build the Inbound businesses from the ground up.

3. Non-marketers

Those who wish to establish their careers in the most satisfying jobs can learn the Inbound Marketing methodology and get certified.

4. Marketers

Marketers can polish their content or digital marketing skill sets.

How to get HubSpot Inbound Certified?

Here are steps to give the Inbound Marketing Exam:

1. Sign up

You will need to sign up for a complimentary HubSpot account. If you are already a paying customer, then you will just have to log in and look under the Academy tab.

2. Take classes

Before you give your test, you will have to take your classes and resources. Once you are prepared for your certification exam, give the test!

3. Pass the exam

For taking your certification exam, you have to register for it. You can also track your grade within your HubSpot account and when you have passed, you will get a HubSpot Inbound Marketing Certification!

What will you get after passing the exam?

You just passed your Inbound Marketing exam! But what after this? You can throw that black hat in the sky or throw a graduation party! Wait, just kidding.

The personalized badge and certificate that you will receive are hundred times more valuable than a party or a hat. You can display the Inbound Certification in a multitude of ways. You can add it your LinkedIn profile, email signature, and your website. Why not get a print out and hang it on your desk proudly?Get-Hubspot-Inbound-Marketing-Certified-620x330

If you are searching for a job, the HubSpot Inbound Marketing Certification in your resume will increase the chances of you getting hired.

Benefits of being Inbound Marketing Certified

  • No other marketing branch can claim more rigorous testing.
  • Certification is definitely a tie-breaker if you are looking for work.
  • You will be at the top since the growth and scope in inbound marketing are immense.
  • If you are a certified Inbound Marketing Manager, you will be tougher to be replaced or out-sourced to a non-certified person.
  • The certification will be a proof to your prospects and customers that you know all about delivering exceptional marketing ROI.

The HubSpot Inbound Certification is a free online marketing exam that is open to anyone and everyone.

If you are a business owner, CEO, student, or professional marketer then the Inbound Certification puts you on the top of the updated and latest trends in the dynamic world of inbound marketing.

See the big picture of how Inbound Certification is going to help you to attract visitors, convert the leads, nurture and delight customers into promoters.

You can become an Inbound Marketing Certified Professional in a matter of few days!

Resources to learn Inbound Marketing

1. HubSpot Resources

HubSpot provides comprehensive videos from where you can learn Inbound Marketing and give the exam. However, there is only one drawback i.e., there is no opportunity to get practical knowledge.

2. Training Institutes for Inbound Marketing Exam

There are a few high-quality institutes that offer Inbound Marketing Certification Course.

There are two types of courses:

  • CIMM (Certified Inbound Marketing Master)
  • CIMP (Certified Inbound Marketing Professional)

It is a one-month long training where you will learn everything related to Inbound Marketing.

Course syllabus for HubSpot Inbound Marketing

Looking for what all you will learn? Here’s the full course syllabus:

1. Attract prospects into conversion funnel

You will be able to learn how Inbound Marketing’s different phases of implementation and how one can generate the ‘pull factor’.

2. Convert the potential customers to leads via emails

You will learn how to aggregate audience and impact their thinking to generate high-quality leads.

3. Turn traffic to leads

You will hands-on the latest techniques of website optimization and landing page designing.

4. Nurture the leads using emails

Once you have knowledge on what and how of Inbound Marketing, you will learn about marketing automation, and how to use drip email marketing for lead qualification and nurturing.Inbound-methodology

Why choose Digital Vidya?

Learning without practice is of no use and most of the resources out there only help you with theoretical concepts.

Here are some of the points you should consider:

  • The HubSpot Inbound Marketing Certification course offered by Digital Vidya not only helps in building your basic inbound marketing concepts but also helps you get hands-on experience with the tactics and techniques of inbound marketing.
  • There will be experts to guide you.  There will be live instructor-led sessions (12 hours).
  • 1-month Research-based Internship.
  • Placement Assistance.
  • 24×7 Q & A Support.
  • There will be a huge number of case studies, exercises, and the hands-on project.

Want to prepare and pass the HubSpot Inbound Marketing Certification? Join Inbound Marketing Training

Already taken the HubSpot Inbound Marketing Certification exam? We would love to hear your experience.

Image Credits:,,, HubSpot

How to Prepare for Google Analytics Certification Exam (GAIQ)

Ever since the establishment of Google in 1998, it has grown to become a tech giant in the marketplace. Imagine these three situations:

  • Your best friend says he got a job offering from Google.
  • The company in which you are going to give the interview is partnered with Google.
  • One of your fellow mates got Google Certified in analytics.

There is a high possibility that you will be impressed in these three situations and that is obvious since Google is a big brand.

What will you gain from this blog?

By the end of this article, you will know the followings things:

  • What Google Analytics Certification exam is?
  • Why is it valuable to take this exam?
  • How can you prepare for the exams along with the time limits and passing scores?

Google started its Analytics certification/ Google Partners in 2004.

But have you ever wondered why Google Analytics is so crucial?

  • Tracks the overall information of the site.
  • Find out where the traffic is coming from.
  • Get insights about your audience.
  • Google Analytics could be used to see if the content on your site is working or not.

If questions like how many times a user visits your site before they actually buy something, how many people visit your site and leave after viewing the first page, and what page on your site has the highest bounce rate makes you wonder then Google Analytics is one solution.

Digital Marketing Course by Digital Vidya

If you run an e-commerce store, a blog, or any kind of web property, you should know all these.

You might have spent a lot of time gaining the Analytics skills you have now, why not get certified from Google itself?

Aim of Google Analytics Certification Exam

The aim of this exam by Google is to test the proficiency in Google Analytics of any individual.

Before you start, you will need to sign up for Google Partners and create an individual profile after which you will get access to the free Google Analytics IQ exam.

What is Google Analytics Certification Exam?

The Google Analytics Individual Qualification is a certification test that consists of 70 questions relating to analytic vocabulary, theory, application, and the Google Analytics platform itself. The time limit for this test is 90 minutes which consists of 70 multiple choice questions which have two to five answer

Well, Google Analytics exam could be one of the most difficult exams you will ever take. Oh, by that we didn’t want to scare you. The tricky part of this exam is some questions ask you to select ‘all that apply’ which means there can be up to 24 possible answer combinations for those questions.

You can access this test at the Google Testing Center for free. It is an open book exam, however, the difficulty level of the questions vary.

Once you have started the test, you will have to complete it within 90 minutes. There was a feature of pausing. However, after the latest revision by Google, it is no longer available. Once you have started the test, the exam timer will continue to run until 90 minutes are over or you have to choose finish the test option.

Note: Sadly, the timer will continue to run even if you Pc shuts down.

You need at least 80% marks to get certified from Google Analytics. Mathematically speaking, this means you must correctly answer at least 56 out of 70 questions. This means you have nearly than 1 and ½ minute to answer each question.

Why Get Google Analytics Certified?

Considering the fact there is no physical framed certificate (since the certificate is mailed), there is no classmates and no graduation party then why is it worth your time?

Undoubtedly, Google Analytics is easy to use for beginners but it is an extremely powerful tool in the hands of a knowledgeable person. A qualified user can effectively leverage Google Analytics for their organizations and help others to do the same.

GAIQ is the most powerful tool to establish a solid foundation of understanding and application in the area of testing, growing, and improving the working of your business. Once you get Google certified in analytics, it will naturally mean that you have enough understanding of the platform to ask constructive and critical questions along with applying principles and theories towards understanding the improving of digital performance.

This exam will not make you a complete master of Google Analytics; however, it will set you up completely to further your understanding of Google Analytics along with other analytics platforms. You will be able to ask the right questions and will have the ability to easily find the answers.

How Can You Give Google Analytics Exam?

Once you are all set to take the exam, you will need to visit After that, you will have to sign up for Google Partners and then create an individual profile. With this, you will have an access to the free exam. In order to access the exam, you need to click the exam link ‘Analytics’ under certification in the left navigation.

Google Analytics Test Website:

After passing the exam (fingers crossed), you will be able to access your public profile page and personalized certificate page.

A quick how-to on giving Google Analytics Exam

  1. Go to
  2. Click “I’m an Agency” on the top right of the page
  3. Next, you will have to click the button “Join Google Partners”
  4. Read and follow the instructions. After that, sign in with your Google Account
  5. Click “Sign up” and click “Agree” on the terms and conditions.
  6. After signing up, click “Analytics” on the left side. You will see an option of “Take Exam” on the right side. Click it when you are ready to take the exam. You will need at least 80% for passing the exam.
In Pictures

Step 1Google_Partners_im_an_agency

Step 2Google_Partners_Join_Partners

Step 3google_partners_signup

Step 4Google_Partners_-_Analytics_Certification

How to Prepare for Google Analytics Certification Exam?

1. Google Resources

Google Resources include Analytics Academy, Analytics YouTube Channel, Analytics Blog, and Analytics Discussion Forum.

You can get all the topics and content covered on the exam via Google Analytics IQ Lessons, earlier known as Conversion University. This consists of online lessons that are available for free.

In the Google Analytics IQ Lessons, you will have 21 different presentations that are easy to comprehend.

2. Training Institutes

One of the best training companies you can go for is Digital Vidya, Asia’s leading digital marketing training company. The company offers Analytics Course which covers every single aspect of Google’s Analytics exam.

Rough list of topics that you will have to study before giving the exam
  • Campaign Tracking & AdWords Integration
  • Event Tracking & Virtual Page Views
  • Internal Site Search
  • Motion Charts
  • Custom Reports
  • Domains & Subdomains
  • E-commerce Tracking
  • Regular Expressions
  • Cookies
  • Advanced Segments
  • Filters
  • Funnels
  • Goals
  • AdWords
  • Traffic Sources
  • Interpreting Reports
  • Tracking Code
  • Interface Navigation
  • Accounts & Profiles

Note: It is important to note that Google has made many changes to Google Analytics over the last few years and Google updated its exam in the year 2014. The fundamental material that is covered on the exam is the same but if you are using the old version of Analytics instead of new, you may need to know the new version and the features before actually taking the exam.

Some of the tips you should consider

1. Read about other’s test experiences

More than 30,000 people have taken the GAIQ and a couple of them have written about their experiences. It is crucial to know what and why of the test you are going to study for before you even start studying.

2. Write notes when completing the Analytics Course

Since there is so much to study from videos, units, and practice test questions that without taking note of each, you might face difficulty. The repetition allows you to ensure that you absorb as many data as possible. Compile the notes into a single document and read them thoroughly.

Digital Marketing Course by Digital Vidya

What after passing the Exam?

Congratulations! You have passed the exam and your member jacket is in your mail box (not really a jacket). But one thing for sure is now you have the foundation to ask about and apply beneficial and critical analytic practices and concepts.

You are now an analytic master in training. With your freshly developed skills, you have the ability to determine the metric for your business and develop charts, dashboards, and funnels around this metric.

Share your individual qualification status with others

Let others know you are Google analytics certified…

After passing the exam, you will be able to share the status of your individual qualification with others. You display your personalized certificate or Google Partners public profile

How Can You Stay Certified?

Google sends you an email along with an official certificate showing that you have passed the exam. The certificate for Google Analytics is valid for 18 months from the date of the passing exam.

Google presents you with the list of the percentage of questions correctly answered by you instead of giving you the results for each question.

The difference between failing and passing can be based on how you interpret some of the questions by Google. You need to pay attention to detail on every question.

Highly-important note: It is important to note that Google has revised its questions and has moved away from the facts based straight-forward questions to logical reasoning based questions. So if you are thinking to quickly search the net, then it might not work in your favor.

Want to prepare and pass the Google Analytics Certification? Join Web Analytics Course

Don’t worry if you fail since you can take the exam again. However, you will have to wait for 7 days. You can take the exam as many times as you want.

Also Read: Google AdWords Certification

Already taken the Google Analytics exam? We would love to hear your experience.

Image Credits:, is Now Coursedom, a Destination to Find Best Professional Courses

To sustain longevity, you have to evolve…
To ensure this longevity, SMT is now Coursedom

Why We Started SocialMediaTraining

Some of the facts surrounding social media:

  • According to Pew Research, 52% of the online adults now use two or more social media sites.
  • As per Statistica, 70% of the U.S population has at least one social networking profile.
  • Link Humans reports that out of 7.2 billion people on earth, 3 billion have internet access. Out of which 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile phone.
  • It is expected that by 2018, 2.5 billion people will be using social media platforms worldwide. (Statistica)

Seeing these trends, it is safe to assume that social media marketing is a growing domain with immense opportunities. For this reason, SocialMediaTraining was started as a site for sharing insights about Social Media Marketing.

SocialMediaTraining witnessed a good response. One of the popular blog posts was Best Social Media Course in India: Top 20 Training Courses’ where our avid audience asked their queries and put forward their concerns. This revealed that there was a demand for social media experts and people wished to learn social media marketing but there was a gap. There was lack of an authentic platform to provide comprehensive social media information.

Digital Marketing Course by Digital Vidya

Got expanded to Digital Marketing Education

‘Best Digital Marketing Course in India: Top 10 Training Courses’ was a bigger success than social media course in India. People wanted to know about digital marketing opportunities and alike.

With the overwhelming response on such social media marketing posts, it not only signaled that SocialMediaTraining needs to cater to more of social media marketing related posts but also to digital marketing as well.

After that, with a motive to bridge the gap between what people need to know and what is available, SocialMediaTraining published blogs like ‘Best SEO Course in India: Top 10 SEO Training Courses’, ‘Top 10 Institutes for Mobile Marketing Courses’, etc.

Expanded to find Best Professional Courses

Yet again seeing the response from our audience and their curiosity to knowing more other than digital marketing, we made a blog post on Best Business Analytics Course In India: Top 15 CoursesThe traffic to Business Analytics was way more than Top Digital Marketing Training Institutes.

Speaking at the newly launched platform for discovering the best professional courses, Jasleen Kaur, PR & Communication Lead, Coursedom says

The evolution of SocialMediaTraining to Coursedom is phenomenal. The one-stop destination for people to provide them with information about best professional courses is something that is going to be a huge success”

Digital Marketing Course by Digital Vidya

Therefore, with the motive to guide people on best professional courses available in the country, SocialMediaTraining is now Coursedom(dot)com. This is why Coursedom now caters to every professional course people are looking for. Some of the latest posts are Best PMP Certification Course: Top 10 PMP Training Courses, and Best Digital Marketing Course In Dubai: Top 10 Training Courses to name a few.

For Media queries, please contact:

Jasleen Kaur
PR & Communication Lead, Coursedom
Email: info(at)coursedom(dot)com
Ph: +91-11- 9717792016

Review of Whizlabs OCPJP (SCJP) Exam Prep

When we talk about programming languages and technologies, which one platform strikes you? It is probably Java. Well, most of the times. Java is used to develop various applications for the system and devices.

Today, the business world is exceedingly competitive and organizations are struggling to be at the top in order to reap more benefits. In India, Information Technology is the one which holds number 1 position from last decades. However, the industry is dynamic and you will have to continuously upgrade the products and services to retain the top slot in the market. Therefore, it is necessary for you to keep up with the changes and trends of the industry.

Whizlabs Software: A two-decade-old company

Headquartered in Delhi, Whizlabs Software is the top player in the education space which provides professional certification courses. As of now, they have served more than 2.5 million users across 125+ countries. Their experience in the industry is more than 16 years. Also, they offer certification preparation courses in technology and project management domains.

Whizlabs Java Certification

With Oracle Java Certification in your resume, you give the employer an assuring of the roles in Java industry. However, in order to pass this certification exam, you will have to have sufficient level of understanding of respective Java technologies.

For this, similar to any other examination, you will have to understand the exam pattern, the types of questions you are going to face in the examination along with sufficient practice.

The mode of instruction is online instructor-led training along with an online simulated series of video tutorials and tests. The Java certification course covers all fundamental  aspects of Java objectives from examination point of view. Whizlabs has trained over 2.5 Million professionals since last 16 years.

They also offer 100% money back guarantee with no terms and conditions.

Types of Exam Certification Preparation provided by Whizlabs

1. Foundation Level Certification

Basic set of knowledge that helps you to become a Sun/Oracle Certified Java Associate (OCAJP/SCJA).

2. Professional Certification

Sun/Oracle Certified Java Programmer (OCPJP/SCJP) exam demonstrates that you have acquired required skills.

3. Speciality Certification

Certifications (SCWCD, SCBCD, SCMAD, SCDJWS) help you move upwards in your Java Career to more specific job roles.

4. Advanced Certification

Certifications (SCWCD, SCBCD, SCMAD, SCDJWS) for designing and architecture Java Platform.

What is OCPJP 8 Certification?

Earlier known as SCJP, it is the Oracle Certification Program that certifies on candidates on knowledge and skills to Oracle technologies and products. The Oracle Certified Professional (OCP) credential builds upon the fundamental skills demonstrated by the Oracle Certification Associate (OCA). Find complete details about Oracle Java Certification here.

The professionals in Oracle has a command of a specific area of Oracle technology and demonstrates a high level of skills and knowledge. OCP credential is often used by IT managers in order to evaluate the qualifications of job candidates and employees.

On what basis OCPJP is granted:

  • Passing exams
  • Training and Performance-based assignment
  • Level of certification

Why should you go for Oracle Certification?

If you are already into the Java field then there won’t be a problem with the Java fundamentals. However, if you feel the productivity is slow since you are not aware of key things in Java.

Also, ever wondered why all Java professionals appear in java certification exams? The statistics suggest that if you achieve a good percentage in Java certification exams, it will impact the credibility on your resume.

Once you are done with Oracle Java Programmer Certification, it increases your capability to move ahead in Java.

Beneficial for whom?

  • Candidates for this exam include entry level Java programmers.
  • Students studying to establish their career as Java programmers.
  • Project or program managers working with Java technology in software development industry.

What will I get after doing Java Certification from Whizlabs?

  • With the preparation of this certification, professionals who don’t have a vast knowledge of Java Programming Language will get a strong hold in this language.
  • You will become more valuable to your current company.
  • You will be in a better position to demonstrate your skills to your employer, peers and customers.
  • Ever thought of enhancing your job opportunities, salary, and credibility?
  • By getting officially accredited as a Java Professional, you can do that now.

What students say about Whizlabs Software?

It is always better to look for reviews and ratings of the company before jumping into it. Here is what experts and ex-students of Whizlabs say…

I like the class size. It was small enough that each student got as much personal attention as they needed. I also liked the expertise of the instructor. He was very knowledgeable about the material and he was also very patient and explained everything clearly.” – Viktor Orekoya (Senior Software Engineer Cambridge, United Kingdom

I took the SCJP exam and passed it on my first try. The Whizlabs exam preparation was a valuable learning resource and I plan on using it again to prepare for (possible) further Sun Certifications. -Carlos Eduardo da Cruz Cunha (Cirurgião Dentista – Implantodontista Natal, Rio Grande do Norte, Brazil)

Why take up Whizlabs Java Certification?

Being pioneers in Java industry for more than 16 years, Whizlabs offers 100% money back guarantee. Along with OCPJP 8, Whizlabs also offers OCPJP 6, 7 and 8 (Upgrade).

Why not try OCPJP 8 test for free?

Best PMP Certification Course: Top 10 PMP Training Courses

PMP Certification: What is it?

The Project Management Professional or PMP is one of the most important and highly recognized certifications in the industry for project managers.

Being truly global in nature, those with PMP certifications could be found in nearly every country, unlike other certifications that focus on a particular domain or geography.

Project Management Professional (PMP) is the internationally recognized industry certification offered by Project Management Institute, USA.pmp certification

Why Should I Go For PMP Certification?

  1. Well, being a PMP means you can work in virtually any industry, in any location, and with any methodology of your choice.
  2. It also boosts your earning potential. According to Earning Power: Project Management Salary Survey—Ninth Edition, with PMP certification, you can earn 20% more than the non-certified peers.
  3. If you are an employer, then you should consider a PMP certificate holder as when more than 1/3rd of the project managers are holding PMP certification, then organizations tend to complete almost all the projects on time with meeting original targets along with efficiency.
  4. With PMP, it signifies that you are able to understand and speak the global language of project management.
  5. It also connects you to a community of organizations, professionals, and experts worldwide.

Best PMP Certification Course: Top 10 PMP Training Courses

Here’s a list of top 10 PMP training institutes that are recognized by PMI, USA.

1.Whizlabs Software whizlabs-logo

Established more than a decade ago, Whizlabs Software is the leader in the education space and provides professional certification courses. They have served over 2.5 million plus users across 125 plus countries. They have experience of over 16 years. Offering certification preparation courses in Technology and Project Management domains, they use online instructor-led training along with an online simulated series of tests and video tutorials.

There are two types of Project Management Professional Certification training options offered by Whizlabs software:

  1. Exam Simulator: The format of this type of training is the actual format that comes in the PMP exam. You are tested with 995 questions and immediate reports are also available. For this, you don’t have to worry about traveling anywhere as the mode of conduction is online.
  2. Self Study Training: They offer 487 mins of Training Videos for all 13 objectives. You will have unlimited access along with tips and tricks that guarantee success in PMP exam.
Salient features of Whizlabs

They cover all fundamental aspects of Project Management focusing on 47 knowledge areas and 5 processes from examination point of view.

  • The video tutorials are over 10 hours of duration.
  • 60 hours of PDUs.
  • There will be 995 questions in a mock examination.
  • Students will be taught tips and tricks.

Mode of instruction: Online

2. Simplilearnsimplilearn-logo

Established in 2009, Simplilearn is one of the largest professional certifications company in the world. They have trained more than 500,000 professionals. There are over 2,000 plus qualified trainers to guide you. Other than PMP certification course, there are more than 400-course options. Simplilearn is the largest education platform that has 40+ global accreditation.

The PMP course provided by Simplilearn is aligned to the 2016 exam, where you will get 35 PDUs. They will be covered in 5 process groups and 10 knowledge areas according to PMBOK Guide (5th edition).

Salient features of Simplilearn
  • 32 hours of Instructor-led Training
  • 29 hours of High-Quality E-Learning Content
  • 83 End-of-Chapter Quizzes & 5 Simulation Exams
  • 5 Industry Case studies and 12 scenario based games
  • They claim 100% Money Back Guarantee

Mode of training: Instructor-led Training

3. QAI Globallogo.QAI

QAI is Global Registered Education Provider with PMI which is designed to help individuals prepare for the PMP exam. Integrated with consulting and training, the workshop focuses on the practical aspect of PMP. After the training, the participant has to do a mock test that has 100 hand-picked questions to check the understanding of the enrollee.

The content of the course is covered in 4 days in order to fulfill the 35 PDU requirements for appearing in the PMP course.

The aim of the QAI’s PMP training course is to make participants effective project managers.

Mode of training: Instructor-led training

4. KnowledgeWoodsknowledgewoods.logo

Started in the year 2007, knowledgeWoods has over 70 people and offers more than 75 certifications. The training programs are carried by knowledgeWoods across US, South Africa, Middle East, and India.

Till date the company has an experience of delivering 1000 plus classroom PMP preparation programs and 30,000 participants have been trained by them worldwide. Also, KnowledgeWoods has worked with more than 500 companies in order to empower their employees along with helping them to practically understand the implications of these practices at workplace.

The company claims 100% Money Back Guarantee

Training delivery mode: classroom training, e-learning, and online training.

5. iZenbridgeiZenBridge_LOGO1

Approved by Project Management Institute and SCRUM Alliance, iZenBridge is registered education provider. They offer practices in business analysis and project concepts. Being a global firm in offering certification courses, they are single global partnership who are focused on building effective organizations in managing projects.

The PMP training offered by this company is explained in the real project context.

Salient features of iZenbridge
  • The 35 contact hours PDU certificate remains updated.
  • 10 knowledge areas and 5 process group are covered by them in 60+ hours video content offered by them.
  • More than 1400 assessment questions are offered by them.
  • Also, they offer 120 days e-learning access.
  • Quizzes after each lesson are taken to make sure students understand the concept clearly.
  • 21 ready to use templates on Integration Management, Scope Management, Time Management, Cost Management, Quality, Human Resource, Communication, Risk, Procurement, and stakeholder.

Training delivery mode:

6. Skillogic Knowledge Solutionsskillogic32

Established in the year 2010 in Amsterdam,  Skillogic is an IT consulting and professional certification training provider. It meets the needs of its services globally across 30 plus countries like India, US, UK, France, Germany, and Netherlands.

The company has more than 200 consultants and trainers who are experts in their fields. The course material, training methodology, and training content are accredited by global certifying authorities in order to ensure the quality training experience.

Salient features of Skillogic
  • The training is based on case study.
  • It is conducted by Industry best-certified trainers via practical approach.
  • They also offer 5 full PMP online simulation mock tests
  • The company also provides end to end support in PMP application process.

Training delivery mode: Classroom and Online training.


They are one of the best training providers in the areas of Quality management, service management, data science, big data, and project management.

The company is a leading Global Registered Education Provider of PMI. The training is 3-4 days long. Some of the unique features of GreyCampus includes video presentations, instructor-led classes, simulated exams, flash cards, and tools to help you understand the key concepts required to gain the PMP certification.

Salient features of GreyCampus
  • More than 30,000 students have been trained from 50 plus locations globally.
  • The instructors have an experience of over 10 years in Project Management.
  • Students get 1-year e-learning access.
  • There are 3 simulated exams.
  • They also provide 30 days of instructor helpline post training.
  • GreyCampus also claims 100 percent money back guarantee.

Mode of training: Classroom training

iACT globallogo.iact

iACT (International Academy for Certification and Training) offers training services and certification to companies and individuals across the globe. They provide training in a wide spectrum of competencies that helps professionals gain skills in areas like sales, supply chain, finance, six sigma, etc.

iACT global has trained over 1000 professionals on PMP till date.

Salient features of iACT Global
  • The training programs are practical and driven by industry needs and not just academic requirements.
  • The training programs have been developed by the faculty of leading universities, management consultants, and industry practitioners.
  • The duration of the course is 3 months.

Mode of training: Study Centre Training Course, Silver Package E-Learning Course, and Basic E-learning Course.


Being the provider of professional training and consultancy to teams and individuals, KnowledgeHut is one of the leading training companies in the areas like Big Data, Finance, Hadoop, PMP, etc.

The PMP course by KnowledgeHut is a 35-hour training session.

Salient features of KnowledgeHut
  • It is a global REP for PMI.
  • The course syllabus is aligned with latest changes (Jan 2016).
  • Participants get 100 days free access to e-learning modules.
  • The course is led by certified and professional trainers.
  • They offer 6 Full-Length Mock Exams featuring 1200 practice questions.
  • They claim 100% money return guarantee if you are not satisfied with the training.

Mode of training: Classroom training

Koenig Solutionsmaxresdefault

Being in the service industry for over 20 years, Koenig Solutions provide state-of-the-art technical training as well as certifications on all popular IT technologies available globally. One of the best features about Koenig solutions is that they offer various innovative learning methods and delivery models to their customers across the globe.

Salient features of Koenig Solutions
  • There are more than 350 trainers who are highly experienced in their fields.
  • Other than PMP, participants can choose from over 1,000-course options.
  • Till date, Koeing solutions has trained over 65,000+ students.
  • The regular track for PMP course takes 11 days to complete whereas fast track is a 5-day training.

Mode of training: Classroom training, virtual training, fly me a trainer (customized/personal training), and flip classroom (self-study under expert guidance).


Given above is the list of 10 best PMP certificate training providers on the basis of:

  • Experience of the faculty,
  • Global accreditations,
  • Mode of training, etc.

Which do you feel is the best for you? Still have doubts? Feel free to ask your queries in the comment section below!